[Rotary] Fwd: World Polio Torch Relay – Radio PSA Outreach Plan

[J Gary Hopper]

---------- Forwarded message ---------
From: Marguerite Padovani <mpadpr at gmail.com>
Date: Tue, Aug 25, 2026 at 10:13 AM
Subject: World Polio Torch Relay – Radio PSA Outreach Plan
To: Marguerite Padovani <mpadpr at gmail.com>
Cc: John Burns <jbburns628 at gmail.com>, Black, Margaret <
margaret.black at evrealestate.com>, Mindy Barvitz <mindybarvitz at gmail.com>,
Bobbie Casey <bobbiecasey at comcast.net>, Kathy Flamson <kmflamson at aol.com>,
Jeff Kolin <jkolinrotary5130 at gmail.com>, Valerie Hulsey <
valerie.hulsey at yahoo.com>, Jack Strange <strange at outlook.com>


*World Polio Torch Relay – Radio PSA Outreach Plan*

Hello Club Presidents, Area Governors and District Public Image Team
Members,

As we continue preparing for the Rotary District 5130 World Polio Torch
Relay, October 2–24,

I am pleased to share another important piece of our overall communications
effort: our Radio PSA Outreach Plan.

The attached plan identifies radio stations and public media outlets
throughout our District—from Crescent City and the North Coast through
Mendocino, Lake, Sonoma and Napa Counties—that we can approach regarding
Public Service Announcements, community calendar listings and, where
possible, on-air interviews.

Our goal is to expand awareness of the World Polio Torch Relay beyond our
own Rotary communications and reach the broader communities through which
the torch will travel.

The District Public Image team will provide the overall messaging, PSA
scripts and supporting materials. Local clubs and Area teams will be
especially important in helping us localize the outreach by providing
confirmed relay dates, times and locations and identifying a Rotarian who
would be available for a local radio interview when an opportunity arises.

A few important points from the plan:

·       *Many nonprofit and community radio stations will consider PSAs at
no charge, although placement and frequency are generally not guaranteed.*


·       *We will focus the PSA on public awareness and Rotary’s effort to
end polio, rather than direct fundraising.*


·       Each community should have a localized version of the PSA with its
relay date, approximate time and handoff location.


·       We will also ask stations about interview opportunities and
community calendar listings, which may provide additional exposure.


·       Timing is important. Some stations require materials three to four
weeks in advance, so we need to begin outreach soon.

Please take a few minutes to review the attached World Polio Torch Relay
Radio PSA Outreach Plan & Station Contact Guide.

 I will be coordinating this effort with our District PI Team and working
with our Area Governors and participating clubs as we finalize the local
relay details.

This is one more opportunity to make the World Polio Torch Relay highly
visible throughout District 5130—and, most importantly, to use the journey
of this very special Olympic torch to remind our communities that Rotary’s
work to end polio continues.

Thank you for your partnership and support.

Maggie Padovani
District 5130 Public Image Chair
World Polio Torch Relay – Public Image



-- 
        GO A's
Gary "Hoop" Hopper
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