[Kzyxtalk] How to Kill a Nonprofit -- Part 9

[Scott Peterson]

Dear Ms. Courtney,



This is a continuation from the GuideStar article here:



http://trust.guidestar.org/blog/top-strategic-mistakes-nonprofits-make-part-2



The ninth one listed is 'Failing to view marketing $ as an investment'.



Look at your Form 990s. And your so-called audits. Do you _have_ any



marketing dollars, Ms. Courtney?



Here's your last Form 990:



http://990s.foundationcenter.org/990_pdf_archive/680/680050440/680050440_201406_990.pdf



What you're looking for is on page ten. It's next to Item 12. Yeah.



It's called 'Advertising'. The one with a zero next to it. Now look



at your so-called audit for that year:



http://kzyx.org/Board/audits/MCPB%20FY%202014%20Audit.pdf



It's on page twelve. See any advertising? What about marketing? I



see no marketing investment, Ms. Courtney. What do you see?



Okay. Let's look at your budget for this year. Line eighteen.



You've got $2,600 budgeted for 'Advertising/Promotion'. With a



memo next to it: 'Mainly trades: UW spots for publication ads'.



I don't get it, Ms. Courtney. Underwriting -- UW -- is revenue.



Or it's supposed to be. If it's 'mainly trades', why is there



any expense? And compared to a $600,000 budget, shouldn't that



amount be higher? You've got $16,620 budgeted for 'professional



services', Ms. Courtney. Including 'Legal services'. Couldn't



underwriting be traded for that? Are lawyers an investment, Ms.



Courtney? For what???



Look at KMUD's Form 990 for 2014:



http://990s.foundationcenter.org/990_pdf_archive/942/942789780/942789780_201412_990.pdf



They view marketing $ as an investment. To the tune of $20,796.



And they spent -- ZERO -- on lawyers last year. It's all on



page ten of their latest Form 990. If you can count that high.



Sincerely,



Scott M. Peterson



Mendocino



cc: (MCPB Board Members)



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