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<p><span style="font-family:'Courier New',monospace; font-size:12pt">Dear Ms. Courtney,</span><br>
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<font face="Courier New, monospace" size="3">This is a </font><font face="Courier New, monospace">continuation</font><font face="Courier New, monospace" size="3"> from the GuideStar article here:</font></p>
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<span style="font-family:'Courier New',monospace"><a href="http://trust.guidestar.org/blog/top-strategic-mistakes-nonprofits-make-part-2" class="OWAAutoLink" id="LPlnk498340">http://trust.guidestar.org/blog/top-strategic-mistakes-nonprofits-make-part-2</a></span><span style="font-family:'Courier New',monospace"><br>
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<span style="font-family:'Courier New',monospace; font-size:12pt">The ninth one listed is 'Failing to view marketing $ as an investment'.</span></p>
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<span style="font-family:'Courier New',monospace; font-size:12pt">Look at your Form 990s. And your so-called audits. Do you _have_ any</span></p>
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<span style="font-family:'Courier New',monospace; font-size:12pt">marketing dollars, Ms. Courtney?</span></p>
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<span style="font-family:'Courier New',monospace; font-size:12pt">Here's your last Form 990:</span></p>
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<a href="http://990s.foundationcenter.org/990_pdf_archive/680/680050440/680050440_201406_990.pdf" class="OWAAutoLink" id="LPlnk560517"><span style="font-family:'Courier New',monospace">http://990s.foundationcenter.org/990_pdf_archive/680/680050440/680050440_201406_990.pdf</span></a><span style="font-family:'Courier New',monospace; font-size:12pt"><br>
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<p><font face="Courier New, monospace" size="3">What you're looking for is</font><font face="Courier New, monospace" size="3"> on page ten. It's n</font><font face="Courier New, monospace">ext</font><font face="Courier New, monospace" size="3"> to Item 12.
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<p><font face="Courier New, monospace" size="3">It's called 'Advertising'. The one with a zero next to it. Now look</font></p>
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<p><font face="Courier New, monospace" size="3">at your so-called audit for that year:</font></p>
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<p><a href="http://kzyx.org/Board/audits/MCPB%20FY%202014%20Audit.pdf" class="OWAAutoLink" id="LPlnk33008"><span style="font-family:'Courier New',monospace">http://kzyx.org/Board/audits/MCPB%20FY%202014%20Audit.pdf</span></a><font face="Courier New, monospace" size="3"><br>
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<font face="Courier New, monospace">It's on page twelve. See any advertising? What about marketing? I</font></p>
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<font face="Courier New, monospace">see no marketing investment, Ms. Courtney. What do you see?</font></p>
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<font face="Courier New, monospace">Okay. Let's look at your budget for this year. Line eighteen.</font></p>
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<font face="Courier New, monospace">You've got $2,600 budgeted for 'Advertising/Promotion'. With a</font></p>
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<font face="Courier New, monospace">memo next to it: 'Mainly trades: UW spots for publication ads'.</font></p>
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<font face="Courier New, monospace">I don't get it, Ms. Courtney. Underwriting -- UW -- is revenue.</font></p>
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<font face="Courier New, monospace">Or it's supposed to be. If it's 'mainly trades', why is there</font></p>
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<font face="Courier New, monospace">any expense? And compared to a $600,000 budget, shouldn't that</font></p>
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<font face="Courier New, monospace">amount be higher? You've got $16,620 budgeted for 'professional</font></p>
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<font face="Courier New, monospace">services', Ms. Courtney. Including 'Legal services'. Couldn't</font></p>
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<font face="Courier New, monospace">underwriting be traded for that? Are lawyers an investment, Ms.</font></p>
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<font face="Courier New, monospace">Courtney? For what???</font></p>
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<font face="Courier New, monospace">Look at KMUD's Form 990 for 2014:</font></p>
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<span style="font-family: 'Courier New', monospace;"><a href="http://990s.foundationcenter.org/990_pdf_archive/942/942789780/942789780_201412_990.pdf" class="OWAAutoLink" id="LPlnk755624">http://990s.foundationcenter.org/990_pdf_archive/942/942789780/942789780_201412_990.pdf</a></span><font face="Courier New, monospace"><br>
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<font face="Courier New, monospace">They view marketing $ as an investment. To the tune of $20,796.</font></p>
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<font face="Courier New, monospace">And they spent -- ZERO -- on lawyers last year. It's all on</font></p>
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<font face="Courier New, monospace">page ten of their latest Form 990. If you can count that high.</font></p>
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<font face="Courier New, monospace">Sincerely,</font></p>
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<font face="Courier New, monospace">Scott M. Peterson</font></p>
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<span style="color:rgb(33,33,33); font-family:'Courier New',sans-serif; font-size:15px">cc: (MCPB Board Members)</span><font face="Courier New, monospace"><br>
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<font face="Courier New, monospace">- - - - - - - - - - - - - - - - - - </font></p>
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