[Kzyxtalk] Fwd: Survey

[Cindy Swan]

All,

To clarify:
Asking generalized questions at the
beginning of a survey can
give you a (better) sense
of who your current members are,
as well as get (more) folks
thinking
about dialing in
to Mendocino County's
local Community Radio Station, KZYX/Z

. . . As well as inform you
as to "what it would take"
to attract audience,
(whether they're dialing back in . . .
or for the first time).

The mere act of conducting a survey
gets listeners interested again.
The survey itself should stimulate interest
in listening to the radio,
and
by asking
who they are,
and their tastes and preferences,
the station in general is viewed
in a better light.
Include a membership/donation form
in surveys you mail out.

Some stations enroll their programmers,
who table at various locations
and announce on their shows
when/where they will be doing so.
Makes it fun, promotes your show . . .
+
It's a nice way to actually meet your audience!
~C.

Begin forwarded message:

> From: Cindy Swan <cswan at willitsonline.com>
> Date: May 30, 2014 11:27:08 AM PDT
> To: Liz Helenchild <deejayliz at yahoo.com>, kzyxtalk at lists.mcn.org
> Subject: Re: [Kzyxtalk] test update
> Reply-To: kzyxtalk at lists.mcn.org
>
> If your goal is to increase listenership/membership
> (and you're polling the general population)
> You might want to start with
> a few
> simple questions
> regarding radio, in general . . .
> Hope this helps,
> ~C.
>
>
> How/where do you (currently) listen to the radio?
> (check all that apply)
> —clock radio wakes me up
> —kitchen radio
> —stereo tuner at home
> —portable "boombox"
> —streaming online
> —in my car, while driving
> —mobile app on my smartphone
>
> What are you doing while listening to the radio?
> (check all that apply)
> —waking up
> —getting ready for my day
> —making breakfast
> —driving to school/work
> —working
> 	outside
> 	indoors
> —household chores
> —cooking dinner
> —driving along the coast
> —driving inland area
> —driving between coast and inland
> —just sittin' around . . .
> —working with my hands at another task
> —surfing the web
> —doing my homework
> —hanging with friends
> —dancing
> —learning something new
> —drifting off to dreamland . . .
> —staying awake late at night
>
> What time of day do you (currently) listen to the radio?
> (check all that apply)
> —Early in the morning (5AM-8AM)
> —Morning (8AM-Noon)
> —Lunchtime (Noon-1PM)
> —Afternoon (1-5PM)
> —After work  (5PM-7PM)
> —In the evening (8PM-10PM)
> —Late night (After 10PM-4AM)
>
> What time of day would you (like to) listen to the radio?
> (check all that apply)
> —Early in the morning (5AM-8AM)
> —Morning (8AM-Noon)
> —Lunchtime (Noon-1PM)
> —Afternoon (1-5PM)
> —After work  (5PM-7PM)
> —In the evening (8PM-10PM)
> —Late night (After 10PM-4AM)
>
> What kind of programming do you like to hear:
> (circle preferences)
> —Early in the morning (5AM-8AM)
> 	talk/News/music
> —Morning (9AM-Noon)
> 	talk/News/music
> —Lunchtime (Noon-1PM)
> 	talk/News/music
> —Afternoon (1-5PM)
> 	talk/News/music
> —After work  (5PM-7PM)
> 	talk/News/music
> —In the evening (8PM-10PM)
> 	talk/News/music
> —Late night (After 10PM-4AM)
> 	talk/News/music
>
>
> On May 30, 2014, at 10:14 AM, Liz Helenchild wrote:
>
>>
>> Yes, whine not those who have questions email them in? Then we can  
>> figure out who/how to sift through them.
>>
>> Liz
>>
>> From: doug mckenty <dougmck at gmail.com>
>> To: "Kzyxtalk at lists.mcn.org" <kzyxtalk at lists.mcn.org>
>> Sent: Friday, May 30, 2014 10:09 AM
>> Subject: Re: [Kzyxtalk] test update
>>
>> KZYX did a survey monkey survey while I was on the board and had it  
>> up on the web site for awhile.
>>
>> My experience was that in order to use it, the user had to cut and  
>> paste a URL to get to the survey.  In the world of point and click,  
>> I thought the interface prevented at least some people (less  
>> computer savvy) from using it and thus automatically skewed the  
>> survey.  Perhaps it has improved sine then.  Also, as that survey  
>> was only posted on the KZYX web sight, one had to wonder if most of  
>> the visitors already liked KZYX programming before they visited.
>>
>> Norman, at first I thought the idea of "another" survey was  
>> redundant but now think it might be an interesting experiment to do  
>> something like this.
>>
>> What questions would we ask?  Who decides what questions etc...?   
>> Worthy of thought.
>>
>> Doug
>>
>
>
>
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CSwan
707-734-3187
<cswan at willitsonline.com>

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