<html><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><font class="Apple-style-span" color="#0f407f">All,</font><div><font class="Apple-style-span" color="#0f407f"><br></font><div><font class="Apple-style-span" color="#0f407f">To clarify: </font></div><div><font class="Apple-style-span" color="#0f407f">Asking generalized questions at the </font></div><div><font class="Apple-style-span" color="#0f407f">beginning of a survey can </font></div><div><font class="Apple-style-span" color="#0f407f">give you a (better) sense</font></div><div><font class="Apple-style-span" color="#0f407f">of who your current members are,</font></div><div><font class="Apple-style-span" color="#0f407f">as well as get (more) folks</font></div><div><font class="Apple-style-span" color="#0f407f">thinking </font></div><div><font class="Apple-style-span" color="#0f407f">about dialing in</font></div><div><font class="Apple-style-span" color="#0f407f">to Mendocino County's </font></div><div><font class="Apple-style-span" color="#0f407f">local Community Radio Station, KZYX/Z</font></div><div><font class="Apple-style-span" color="#0f407f"><br></font></div><div><font class="Apple-style-span" color="#0f407f">. . . As well as inform you</font></div><div><font class="Apple-style-span" color="#0f407f">as to "what it would take"</font></div><div><font class="Apple-style-span" color="#0f407f">to attract audience,</font></div><div><font class="Apple-style-span" color="#0f407f">(whether they're dialing back in . . .</font></div><div><font class="Apple-style-span" color="#0f407f">or for the first time).</font></div><div><font class="Apple-style-span" color="#0f407f"><br></font></div><div><font class="Apple-style-span" color="#0f407f">The mere act of conducting a survey</font></div><div><font class="Apple-style-span" color="#0f407f">gets listeners interested again.</font></div><div><font class="Apple-style-span" color="#0f407f">The survey itself should stimulate interest </font></div><div><font class="Apple-style-span" color="#0f407f">in listening to the radio, </font></div><div><font class="Apple-style-span" color="#0f407f">and </font></div><div><font class="Apple-style-span" color="#0f407f">by asking</font></div><div><font class="Apple-style-span" color="#0f407f">who they are, </font></div><div><font class="Apple-style-span" color="#0f407f">and their tastes and preferences,</font></div><div><font class="Apple-style-span" color="#0f407f">the station in general is viewed </font></div><div><font class="Apple-style-span" color="#0f407f">in a better light.</font></div><div><font class="Apple-style-span" color="#0f407f">Include a membership/donation form</font></div><div><font class="Apple-style-span" color="#0f407f">in surveys you mail out.</font></div><div><font class="Apple-style-span" color="#0f407f"><br></font></div><div><font class="Apple-style-span" color="#0f407f">Some stations enroll their programmers,</font></div><div><font class="Apple-style-span" color="#0f407f">who table at various locations</font></div><div><font class="Apple-style-span" color="#0f407f">and announce on their shows</font></div><div><font class="Apple-style-span" color="#0f407f">when/where they will be doing so.</font></div><div><font class="Apple-style-span" color="#0f407f">Makes it fun, promotes your show . . .</font></div><div><font class="Apple-style-span" color="#0f407f">+</font></div><div><font class="Apple-style-span" color="#0f407f">It's a nice way to actually meet your audience!<br></font></div><div><div><font class="Apple-style-span" color="#0f407f">~C.<br></font></div><div><div><br></div><div>Begin forwarded message:</div><br class="Apple-interchange-newline"><blockquote type="cite"><div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font face="Helvetica" size="3" color="#000000" style="font: 12.0px Helvetica; color: #000000"><b>From: </b></font><font face="Helvetica" size="3" style="font: 12.0px Helvetica">Cindy Swan <<a href="mailto:cswan@willitsonline.com">cswan@willitsonline.com</a>></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font face="Helvetica" size="3" color="#000000" style="font: 12.0px Helvetica; color: #000000"><b>Date: </b></font><font face="Helvetica" size="3" style="font: 12.0px Helvetica">May 30, 2014 11:27:08 AM PDT</font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font face="Helvetica" size="3" color="#000000" style="font: 12.0px Helvetica; color: #000000"><b>To: </b></font><font face="Helvetica" size="3" style="font: 12.0px Helvetica">Liz Helenchild <<a href="mailto:deejayliz@yahoo.com">deejayliz@yahoo.com</a>>, <a href="mailto:kzyxtalk@lists.mcn.org">kzyxtalk@lists.mcn.org</a></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font face="Helvetica" size="3" color="#000000" style="font: 12.0px Helvetica; color: #000000"><b>Subject: </b></font><font face="Helvetica" size="3" style="font: 12.0px Helvetica"><b>Re: [Kzyxtalk] test update</b></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font face="Helvetica" size="3" color="#000000" style="font: 12.0px Helvetica; color: #000000"><b>Reply-To: </b></font><font face="Helvetica" size="3" style="font: 12.0px Helvetica"><a href="mailto:kzyxtalk@lists.mcn.org">kzyxtalk@lists.mcn.org</a></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; min-height: 14px; "><br></div> </div><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><font class="Apple-style-span" color="#0f407f">If your goal is to increase listenership/membership</font><div><font class="Apple-style-span" color="#0f407f">(and you're polling the general population)</font></div><div><font class="Apple-style-span" color="#0f407f">You might want to start with </font></div><div><font class="Apple-style-span" color="#0f407f">a few</font></div><div><font class="Apple-style-span" color="#0f407f">simple questions</font></div><div><font class="Apple-style-span" color="#0f407f">regarding radio, in general . . .</font></div><div><font class="Apple-style-span" color="#0f407f">Hope this helps,</font></div><div><font class="Apple-style-span" color="#0f407f">~C.</font></div><div><br></div><div><br></div><div><div>How/where do you (currently) listen to the radio?</div><div>(check all that apply)</div><div>—clock radio wakes me up</div><div>—kitchen radio</div><div>—stereo tuner at home</div><div>—portable "boombox"</div><div>—streaming online</div><div>—in my car, while driving</div><div>—mobile app on my smartphone</div><div><br></div><div>What are you doing while listening to the radio?</div><div>(check all that apply)</div><div>—waking up</div><div>—getting ready for my day</div><div>—making breakfast</div><div>—driving to school/work</div><div>—working</div><div><span class="Apple-tab-span" style="white-space:pre"> </span>outside</div><div><span class="Apple-tab-span" style="white-space:pre"> </span>indoors </div><div>—household chores</div><div>—cooking dinner</div><div>—driving along the coast</div><div>—driving inland area </div><div>—driving between coast and inland</div><div>—just sittin' around . . .</div><div>—working with my hands at another task</div><div>—surfing the web</div><div>—doing my homework</div><div>—hanging with friends</div><div>—dancing</div><div>—learning something new</div></div></div></blockquote><blockquote type="cite"><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div><div>—drifting off to dreamland . . .</div><div>—staying awake late at night</div><div><br></div><div>What time of day do you (currently) listen to the radio?</div><div>(check all that apply)</div><div><div>—Early in the morning (5AM-8AM)</div><div>—Morning (8AM-Noon)</div><div>—Lunchtime (Noon-1PM)</div><div>—Afternoon (1-5PM)</div><div>—After work (5PM-7PM)</div><div>—In the evening (8PM-10PM)</div><div>—Late night (After 10PM-4AM)</div><div><br></div><div>What time of day would you (like to) listen to the radio?</div><div>(check all that apply)</div><div><div>—Early in the morning (5AM-8AM)</div><div>—Morning (8AM-Noon)</div><div>—Lunchtime (Noon-1PM)</div><div>—Afternoon (1-5PM)</div><div>—After work (5PM-7PM)</div><div>—In the evening (8PM-10PM)</div><div>—Late night (After 10PM-4AM)</div><div><br></div><div><div>What kind of programming do you like to hear:</div><div>(circle preferences)</div><div>—Early in the morning (5AM-8AM)</div><div><span class="Apple-tab-span" style="white-space: pre; "> </span>talk/News/music</div><div>—Morning (9AM-Noon)</div><div><span class="Apple-tab-span" style="white-space: pre; "> </span>talk/News/music</div><div>—Lunchtime (Noon-1PM)</div><div><span class="Apple-tab-span" style="white-space: pre; "> </span>talk/News/music</div><div>—Afternoon (1-5PM)</div><div><span class="Apple-tab-span" style="white-space: pre; "> </span>talk/News/music</div><div>—After work (5PM-7PM)</div><div><span class="Apple-tab-span" style="white-space: pre; "> </span>talk/News/music</div><div>—In the evening (8PM-10PM)</div><div><span class="Apple-tab-span" style="white-space: pre; "> </span>talk/News/music</div><div>—Late night (After 10PM-4AM)</div></div><div><span class="Apple-tab-span" style="white-space: pre; "> </span>talk/News/music</div></div></div><div><br></div><div><br></div><div><div>On May 30, 2014, at 10:14 AM, Liz Helenchild wrote:</div><br class="Apple-interchange-newline"><blockquote type="cite"><div><div style="color:#000; background-color:#fff; font-family:garamond, new york, times, serif;font-size:14pt"><div><span><br>Yes, whine not those who have questions email them in? Then we can figure out who/how to sift through them.<br></span></div><div style="color: rgb(0, 0, 0); font-size: 18.6667px; font-family: garamond,new york,times,serif; background-color: transparent; font-style: normal;"><br><span></span></div><div style="color: rgb(0, 0, 0); font-size: 18.6667px; font-family: garamond,new york,times,serif; background-color: transparent; font-style: normal;"><span>Liz<br></span></div><div><br></div> <div style="font-family: garamond, new york, times, serif; font-size: 14pt;"> <div style="font-family: HelveticaNeue, Helvetica Neue, Helvetica, Arial, Lucida Grande, sans-serif; font-size: 12pt;"> <div dir="ltr"> <hr size="1"> <font face="Arial" size="2"> <b><span style="font-weight:bold;">From:</span></b> doug mckenty <<a href="mailto:dougmck@gmail.com">dougmck@gmail.com</a>><br> <b><span style="font-weight: bold;">To:</span></b> "<a href="mailto:Kzyxtalk@lists.mcn.org">Kzyxtalk@lists.mcn.org</a>" <<a href="mailto:kzyxtalk@lists.mcn.org">kzyxtalk@lists.mcn.org</a>> <br> <b><span style="font-weight: bold;">Sent:</span></b> Friday, May 30, 2014 10:09 AM<br> <b><span style="font-weight: bold;">Subject:</span></b> Re: [Kzyxtalk] test update<br> </font> </div> <div class="y_msg_container"><br><div id="yiv8476916926"><div><div dir="ltr">KZYX did a survey monkey survey while I was on the board and had it up on the web site for awhile.<div><br clear="none"></div><div>My experience was that in order to use it, the user had to cut and paste a URL to get to the survey. In the world of point and click, I thought the interface prevented at least some people (less computer savvy) from using it and thus automatically skewed the survey. Perhaps it has improved sine then. Also, as that survey was only posted on the KZYX web sight, one had to wonder if most of the visitors already liked KZYX programming before they visited. </div> <div><br clear="none"></div><div>Norman, at first I thought the idea of "another" survey was redundant but now think it might be an interesting experiment to do something like this.</div><div><br clear="none"></div><div>What questions would we ask? Who decides what questions etc...? Worthy of thought.</div> <div><br clear="none"></div><div>Doug </div></div><div class="qtdSeparateBR"><br></div></div></div></div></div></div></div></div></blockquote></div><div apple-content-edited="true"><span class="Apple-style-span" style="border-collapse: separate; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><span class="Apple-style-span" style="border-collapse: separate; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><span class="Apple-style-span" style="border-collapse: separate; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><div><font class="Apple-style-span" color="#0000ff" face="'Times New Roman'"><i><br></i></font><div style="font-family: 'Lucida Grande'; font-size: medium; font-style: normal; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal 'Times New Roman'; color: rgb(0, 0, 255); min-height: 15px; "><br></div><div style="color: rgb(0, 0, 0); font-family: 'Lucida Grande'; font-size: medium; font-style: normal; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font face="Times New Roman" size="3" color="#0000ff" style="font: normal normal normal 12px/normal 'Times New Roman'; color: rgb(0, 0, 255); "><i>NOTICE: This e-mail mesage is intended only for the sole use of the recipient(s) named above. 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Thank You.</i></font></div></div><div style="color: rgb(0, 0, 0); font-family: 'Lucida Grande'; font-size: medium; font-style: normal; "><br></div></span><br class="Apple-interchange-newline"></span><br class="Apple-interchange-newline"></div></span> </div><br></div></div>_______________________________________________<br>Kzyxtalk mailing list<br><a href="mailto:Kzyxtalk@lists.mcn.org">Kzyxtalk@lists.mcn.org</a><br>http://lists.mcn.org/mailman/listinfo/kzyxtalk<br></blockquote></div><br><div> <span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: 'Lucida Grande'; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; font-size: medium; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: 'Lucida Grande'; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; font-size: medium; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: 'Lucida Grande'; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; font-size: medium; "><div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font face="Times New Roman" size="3" color="#0000ff" style="font: normal normal normal 12px/normal 'Times New Roman'; color: rgb(0, 0, 255); "><i>CSwan</i></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font face="Times New Roman" size="3" color="#0000ff" style="font: normal normal normal 12px/normal 'Times New Roman'; color: rgb(0, 0, 255); "><i>707-734-3187</i></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font face="Times New Roman" size="3" color="#0000ff" style="font: normal normal normal 12px/normal 'Times New Roman'; color: rgb(0, 0, 255); "><i><</i><a href="mailto:cswan@willitsonline.com"><font color="#0000f2" style="color: rgb(0, 0, 242); "><i>cswan@willitsonline.com</i></font></a><i>></i></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal 'Times New Roman'; color: rgb(0, 0, 255); min-height: 15px; "><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font face="Times New Roman" size="3" color="#0000ff" style="font: normal normal normal 12px/normal 'Times New Roman'; color: rgb(0, 0, 255); "><i>NOTICE: This e-mail mesage is intended only for the sole use of the recipient(s) named above. It may contain information that is protected, priviledged, or confidential. If you have recieved this transmission: any unauthorized review, use, disclosure, or distribution is strictly prohibited. If you have received this transmission in error, please contact the sender immediately by reply e-mail and delete this message and its attachments, if any. Please also check your e-mail preferences to insure that any/all correspondence in general is immediately deleted from your server upon transmission to your mailbox. Thank You.</i></font></div></div><div><br></div></span><br class="Apple-interchange-newline"></span><br class="Apple-interchange-newline"></div></span> </div><br></div></div></body></html>