[Kzyxtalk] "Commercial Attitude" must be replaced

[Cindy Swan]

Might I suggest:

  • Promos for Public Affairs shows run before or after news
  • Community Calendar at specified times (like during morning/evening  
commutes, or after "news"?)
That way, those interested in such can dial in at those times.

Many include other PSA's
(announcing new music show, community fundraising events, etc.)
at the top/bottom of the hour w/station ID.
They're always more fun to listen to when paired w/interesting  
background music.
Creating a 30-60 sec. PSA is a good way to involve community volunteers,
as well as current programmers . . .
Often, the folks putting on the event are interested in learning . . .
and their enthusiasm is heard in their voice, catching the listener's  
attention.
Not hard to do w/a free piece of shareware called "Audacity".

Back in the day, PSA's were saved on "carts" - just jam it into the  
player, and push the button.
(But they had to be produced in-the-station = "staff time")
Now, they can be created on a laptop, saved as MP3s,
e-mailed to the station, and added to playlist.
A case of technology allowing access, rather than limiting it.

Some stations let community know of fixed times
that PSA's of an emergency nature (fire updates, alerts, etc.)
will be played.  That way, if something's happening
folks know to dial in at, say,  11AM and 3PM for
the latest info.

Ever a fan of systems that work,
~C.


On Jun 13, 2014, at 11:44 AM, Liz Helenchild wrote:

> As a forever radio person (many years in commercial radio), I  
> disagree that promos for upcoming shows should be no-no's. They give  
> the bigger picture. However, it would be better if they were less  
> random/more timely/more relevant to the show on air/more equally  
> aired, & ran in the breaks rather than interrupting programming (if  
> they do. I haven't heard such).
> Fine-tuning promo placment would be one more task for staff, who  
> will hopefully be more aware.
>
> Personally, I'd prefer to hear the Community Calendar re-run less  
> often, or in several versions announcing different events, but this  
> would involve more volunteer time & commitment.
>
> Liz AKA Bessie Mae Mucho
> From: merry winslow <max at mcn.org>
> To: kzyxtalk at lists.mcn.org
> Sent: Friday, June 13, 2014 7:35 AM
> Subject: Re: [Kzyxtalk] "Commercial Attitude" must be replaced
>
> yes! i agree  with this assessment.  One of the worst things is how  
> they play spot ads all the time.
> and we have heard them many times.  and they are for some program a  
> week from now, a program that is on every week at that time...with  
> no regard for what they are interrupting!
> it is tactless.
> too much self promotion, playing to the current listeners
>  and driving us to turn it off...
>
>
>
> On Jun 13, 2014, at 12:34 AM, BC wrote:
>
> One clarifying example of "commercial attitude" is the constant  
> promotion of programs in the future - as much as a week aheadl The  
> affect on me and others is to distract and break the train of     
> thought from what the program is (mood) creating - like the  
> commercials  commercially.   IMO individuals respond with  
> frustration about their mental/emotional state being disturbed/ 
> violated senselessly.  ~BC
>
> On 6/10/2014 12:24 AM, King Collins wrote:
>> BC said: "My personal perspective on this whole effort is that KZYX  
>> local programming content is superb but is being diminished by a  
>> commercial attitude that must yield to one facilitating community  
>> development in spirit and practice. We have a lot of discovery  
>> coming up in the near future and KZYX is perhaps the most critical  
>> platform for that evolutionary exploration."
>>
>> You say  "local programming content is superb but is being  
>> diminished by a commercial attitude." That rings true to me. And  
>> your definition of the term (below) is clear enough.
>>
>> The "commercial attitude" must be replaced by another that  
>> "facilitates community development in spirit and practice" That  
>> also rings true but I would like to hear more, so please expand on  
>> that. I have heard similar things from others who were around the  
>> station in its early days.
>>
>> And you note "we have a lot of discovery coming up in the near  
>> future." Yes, I agree again. Everything indicates that we are on  
>> the brink of change, of great change and we need a place, a local  
>> place, to talk about it as it happens. As you say "KZYX is perhaps  
>> the most critical platform for that evolutionary exploration." That  
>> is a big compliment and a huge responsibility.
>>
>> Do others on this list have similar feelings about the "commercial  
>> attitude" and what should replace it?
>> --king
>>
>> BC said: "By commercial I refer to 1. invasive and redundant  
>> program announcements 2.Inconsistent, incomplete and redundant  
>> public service announcements 3, Inaccurate, pessimistic and  
>> debilitating (no action possible) NPR programming 4. No public  
>> input for a public radio station 5, Riskless Safe Radio"
>>
>>>
>>> To subscribe to KZYXtalk go to http://lists.mcn.org/mailman/listinfo/kzyxtalk
>>



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