[Kzyxtalk] "Commercial Attitude" must be replaced

[Liz Helenchild]

As a forever radio person (many years in commercial radio), I disagree that promos for upcoming shows should be no-no's. They give the bigger picture. However, it would be better if they were less random/more timely/more relevant to the show on air/more equally aired, & ran in the breaks rather than interrupting programming (if they do. I haven't heard such).
Fine-tuning promo placment would be one more task for staff, who will hopefully be more aware.

Personally, I'd prefer to hear the Community Calendar re-run less often, or in several versions announcing different events, but this would involve more volunteer time & commitment.


Liz AKA Bessie Mae Mucho


________________________________
 From: merry winslow <max at mcn.org>
To: kzyxtalk at lists.mcn.org 
Sent: Friday, June 13, 2014 7:35 AM
Subject: Re: [Kzyxtalk] "Commercial Attitude" must be replaced
 


yes! i agree  with this assessment.  One of the worst things is how they play spot ads all the time. 
and we have heard them many times.  and they are for some program a week from now, a program that is on every week at that time...with no regard for what they are interrupting!
it is tactless.  
too much self promotion, playing to the current listeners
 and driving us to turn it off...




On Jun 13, 2014, at 12:34 AM, BC wrote:

One clarifying example of "commercial attitude" is the constant promotion of programs in the future - as much as a week aheadl The affect on me and others is to distract and break the train of thought from what the program is (mood) creating - like the commercials  commercially.   IMO individuals respond with frustration about their mental/emotional state being disturbed/violated senselessly.  ~BC


On 6/10/2014 12:24 AM, King Collins wrote:

BC said: "My personal perspective on this whole effort is that KZYX local programming content is superb but is being diminished by a commercial attitude that must yield to one facilitating community development in spirit and practice. We have a lot of discovery coming up in the near future and KZYX is perhaps the most critical platform for that evolutionary exploration."
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>You say  "local programming content is superb but is being diminished by a commercial attitude." That rings true to me. And your definition of the term (below) is clear enough. 
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>The "commercial attitude" must be replaced by another that "facilitates community development in spirit and practice" That also rings true but I would like to hear more, so please expand on that. I have heard similar things from others who were around the station in its early days.
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>And you note "we have a lot of discovery coming up in the near future." Yes, I agree again. Everything indicates that we are on the brink of change, of great change and we need a place, a local place, to talk about it as it happens. As you say "KZYX is perhaps the most critical platform for that evolutionary exploration." That is a big compliment and a huge responsibility. 
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>Do others on this list have similar feelings about the "commercial attitude" and what should replace it?
>--king
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>BC said: "By commercial I refer to 1. invasive and redundant program announcements 2.Inconsistent, incomplete and redundant public service announcements 3, Inaccurate, pessimistic and debilitating (no action possible) NPR programming 4. No public input for a public radio station 5, Riskless Safe Radio"
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>> 
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