[Rotary] Advertising for Casino Night - Update

[JPorter631 at aol.com]

I  need a colorful brochure to give/ send to  people.  John P
Gary,  I am NOT going to be able to sell all those  tickets. JP
 
 
In a message dated 2/2/2015 3:11:26 P.M. Pacific Standard Time,  
blewis16 at me.com writes:





Fellow Rotarians: Every good sales team needs a good promotion  effort 
behind it to make the “company/organization" products/services  known in the 
marketplace. As you will see below, we are doing a  media/advertising blitz to 
make the public and business community aware  of Casino NIght and support 
your sale of tickets. We even have an email  address set up for people to 
request tickets (_Tickets at MendocinoRotary.Org_ 
(mailto:Tickets at MendocinoRotary.Org) ,  which comes to my personal account). All this publicity is going to 
help  at the margin. Howeever, we need to do it to make people aware of the  
event. But Rotarian sales is what will really make all the  difference.


For those of you who hate to sell, just remember, this is now our  major 
fundraiser for the year. Painful, but necessary. You can buy your  two 
tickets, but selling them and getting bodies to Crown Hall is  preferred.




Here’s a Publicity update:  


1. Ad copy, logo, and photo sent with request to the  Advocate-Beacon ad 
for placement Feb. 12, 26 and March 5.


2. Request to The Skunk FM radio ad person submitted with copy  (scheduled 
to be determined when she calls).


3. News release emailed to Mary Aigner, station manager of KZYX  (and added 
to the free events calendar).


3. PSA sent to Hoot Hooten of The Skunk, as well as Vicky Watts,  KOZT. 
These will be free. It also will be added, Vicky said, to the  Coastline 
Calendar.


4. News release sent to Willits News, Ukiah Daily Journal, the  Independent 
Coast Observer (Gualala) and the Advocate and Beacon with  photo. The 
Advocate and Beacon are notorious for not putting releases in  the paper until a 
week to 10 days out. We have no control over  this. So, please no one get 
their panties in a twist when you don’t  see the release in the next couple of 
weeks. It will appear —  eventually. 


5. News release sent to MCN’s announce List (to about 3,000  subscribers).


6. Copy sent to Donna at the Chamber for the _MendocinoWhale.com_ 
(http://mendocinowhale.com/)  website for the  “events info” page.


7. Copy sent for the Chamber eNews which goes to 550 members.  Focus on 
recruiting Corporate Sponsors.


8. Press release added to the club’s facebook page.


9. News submitted to _VisitMendocino.com_ (http://visitmendocino.com/) .


10. Tiger Lily Jones will be hired to place event posters  throughout FB  
and Mendo (Kira is handling this).


We will also be selling tickets on the Trolley, in Crown Hall  during the 
Chowder Tasting on event day and at the Ford House where the  chamber is 
selling wine tasting tickets.


Good luck with your sales.


Bruce 




PS - if I’ve missed something let me know. 




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