[Rotary] Fwd: SECOND SATURDAY PROMOTION

[Cornelia]

I thought many of you, especially those working on lighting the tree in Rotary Park, would be interested in the merchants plans for Second Saturday. A message from Gallery Bookshop sent to all merchants is below. 
Be sure to look at the beautiful poster attached. 

> 
>> From: bookfind at mcn.org
>> Subject: Second Saturday 
>> Date: December 4, 2014 at 11:46:31 AM PST
>> To: jamm at mcn.org
>> 
>> Dear Neighbor,
>> 
>> We'd like to invite you to consider staying
>> open late for December Second Saturday this year, if you don't already do
>> so.  We imagine the beginning of a festive annual tradition that would
>> offer locals and visitors a relaxed, festive time to shop and stroll.
>> 
>> Here at the bookshop, we started an annual Holiday Shopping Night seven
>> years ago. The first year was … quiet. But it's grown into something
>> that's anticipated by our regulars and fun for us, too. We do some
>> entertainment and a sale, but we're not suggesting that anybody else need
>> do more than stay open until 7 or 8 and perhaps offer some festive
>> refreshments. Nothing too ambitious is necessary!
>> 
>> There are enough shops already on board to publicize this. It's been
>> listed on the Shop-Local mailing that went out recently; there will be an
>> ad in next week's Beacon and Advocate-News; and we'll post notices to the
>> local announcement listserv.
>> 
>> We've prepared a poster that you can customize for your shop (attached)
>> and we're posting a generic version around town, which just reads “Contact
>> your favorite shops to find out who's participating.”  If you choose to
>> participate, we'd encourage you to promote it via social media and any
>> other channels you use.
>> 
>> We hope you'll help get the ball rolling this year, and that we can build
>> the tradition in years to come.  Maybe next year we'll be prepared far
>> enough in advance to distribute sidewalk luminarias so that Mendocino can
>> emulate Pleasonton's “Shop By Candlelight” event.  How cool does that
>> sound?
>> 
>> Thanks for your time, and happy holidays!
>> 
>> Christie Olson Day, Owner
>> 
>> Sichelle Worley, Events Coordinator
> 
-------------- next part --------------
An HTML attachment was scrubbed...
URL: http://lists.mcn.org/pipermail/rotary/attachments/20141205/59c25f40/attachment-0002.html 
-------------- next part --------------
A non-text attachment was scrubbed...
Name: holiday shopping night poster.pdf
Type: application/pdf
Size: 99092 bytes
Desc: not available
Url : http://lists.mcn.org/pipermail/rotary/attachments/20141205/59c25f40/attachment-0001.pdf 
-------------- next part --------------
An HTML attachment was scrubbed...
URL: http://lists.mcn.org/pipermail/rotary/attachments/20141205/59c25f40/attachment-0003.html