[Rotary] Fwd: Rotary - You Belong Here Social Media Membership Initiative

[J Gary Hopper]

---------- Forwarded message ---------
From: Jeff Kolin <mailservice at dacdb.net>
Date: Mon, Oct 12, 2026 at 11:44 AM
Subject: Rotary - You Belong Here Social Media Membership Initiative
To: <jghopper at gmail.com>


Dear Gary,


To:       District 5130 Club Presidents & Membership Chairs
CC:       AG’s, Paul O’Rear
From:  DG Jeff Kolin/DMC Renee McKenna

Re:       “You Belong Here” Social Media Membership Initiative

I am excited to tell you about a new membership initiative called “You
Belong Here” (“YBH”) in which District 5130 is investing time and treasure
this year.  It will be a game changer in developing new Rotary membership
leads in your community, but only if clubs take implementation seriously;
 I know the more you learn about it, the more you will see the great
potential it has to boost membership.  There will be a 30-60 minute Zoom
training session held on October 26 and again on November 9 at 6:00 pm, and
I would like each club commit to having two officers attend one or the
other training, preferably club Presidents and Membership Chairs.

Here is the Zoom link for both sessions:
https://us04web.zoom.us/j/8402878491

If you haven’t heard of YBH, the basic structure was developed over the
last two years by Rotary techies in the SF South Bay.  They created
one-minute, Rotary inspirational/educational videos with the tag line “You
Belong Here”; a click invitation to watch is sent geographically to users
of Facebook, Instagram, YouTube and Google who are targeted based on age
and key words used in their social media posts such as “volunteer”,
“philanthropy”, “community service”, “leadership” and “management”.  After
watching a video, prospects are invited by clicking an “I’d Like to Know
More” button to access an online Information Sheet including Name, Email,
Phone, Volunteer History and Service Interests, and “Submit” to send to the
YBH project team, which then distributes the leads to District Membership
committees.  Our district will distribute these leads to individuals in
each club, based on the prospect’s location, to act on.

Earlier this year, in a 10-week trial run, YBH reached 450,000 viewers of
which 550 people who wanted to know more submitted a completed Information
Sheet.  Actual results of conversion of prospective leads to new members is
spotty as a club education and lead accountability system had not yet been
developed; these are two areas that District 5130 is taking a lead on
creating this year.  On October 26 and November 9 we will explain how clubs
might prepare for receipt of leads, suggested scripts, answers to “I’ve got
a live one, what do I do now?”, etc. and District follow up to ensure that
leads are being directed to clubs that are effectively working them.

*Why will this be effective*?  Leads to prospects who have gone to the
trouble of watching a Rotary video and then asking for more information,
providing contact information and listing their volunteer experience and
service desires are as warm a lead as one can get.  And, the cost per lead
(mainly charges by social media platforms to sift posts for target words)
is much less than what other informational meeting-style membership events
typically cost.  Back of the envelope calculations indicate that 5130 could
receive 274 of these leads in the next run, scheduled to take place from
February to May, 2027.

You Belong Here will be a success for clubs who invest time and energy in
using it to grow their membership.  The first step is hearing about the
details at the training session, and planning for how you will handle all
the high quality leads that begin coming your way!



*Paul O'Rear*
*(707) 953-7475 <(707)%20953-7475>*
*porear at shorelinecommercialfunding.com
<porear at shorelinecommercialfunding.com>*
*CA BRE #01905391*

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-- 
        GO A's
Gary "Hoop" Hopper
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