<html><body><div style="font-family: Arial; font-size: 12pt; color: #000000"><div>Nice note to fellow listserv people and friends of community radio, Scott. Thank you.<br></div><div><br></div><div>-- John</div><div><br></div><hr id="zwchr"><div style="color:#000;font-weight:normal;font-style:normal;text-decoration:none;font-family:Helvetica,Arial,sans-serif;font-size:12pt;"><b>From: </b>"Scott Peterson" <scottmartinpeterson@hotmail.com><br><b>To: </b>"kzyxtalk" <kzyxtalk@lists.mcn.org><br><b>Sent: </b>Friday, June 17, 2016 10:22:21 PM<br><b>Subject: </b>[Kzyxtalk] Automated Radio<br><div><br></div>
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<div dir="ltr"><div><br></div><div>Dear Fellow Listerv People,</div><div><br></div><div><br></div><div>I'm old school. I learned graphic art in the days of galleys and wax. Then </div><div><br></div><div><br></div><div>it progressed into desktop publishing. Did that for a while. Then stopped.</div><div><br></div><div><br></div><div>Because everybody with a computer could do it.</div><div><br></div><div><br></div><div>Took up business development after that. Cold calling. Person-to-person.</div><div><br></div><div><br></div><div>Then automated marketing came along. Now everybody with a computer</div><div><br></div><div><br></div><div>is doing it. Sort of. But I'm still doing it.</div><div><br></div><div><br></div><div>Finally I happened upon KZYX. A spare time project. Looking to see why in</div><div><br></div><div><br></div><div>the world cornerstone nonprofits were doing so badly here. Sure enough,</div><div><br></div><div><br></div><div>automation was in the works locally too. Everywhere. Especially at KZYX.</div><div><br></div><div><br></div><div>Here's the plan. It started with a chat room honcho by the name of John</div><div><br></div><div><br></div><div>Coate. Hired to displace community radio in favor of NPR. Starting with</div><div><br></div><div><br></div><div>individual programmers. The feistiest went first. As always. Heads rolled</div><div><br></div><div><br></div><div>after that. Nonstop. Until the feisty were gone. And the vanilla remained</div><div><br></div><div><br></div><div>Finally Mister Coate went bye-bye. Thrown under the bus by his betters.</div><div><br></div><div><br></div><div>I've seen this in the cold-calling business. Time after time. Like the legend</div><div><br></div><div><br></div><div>of John Henry. Technology brought in to do the work of man. Succeeding </div><div><br></div><div><br></div><div>in once sense. But failing in another -- relationships.</div><div><br></div><div><br></div><div>Remember Phaedra Savage? Or Beth Bosk? What about Sister Yasmin?</div><div><br></div><div><br></div><div>Or Els Cooperider? I didn't agree with them, but I had a relationship with</div><div><br></div><div><br></div><div>them. All of them. Do I have the same relationship with NPR? No I don't.</div><div><br></div><div><br></div><div>The idea of automated radio is playing itself out. Right here. As we speak.</div><div><br></div><div><br></div><div>Ultimately, we'll lost this battle. And succumb to NPR. Automated radio.</div><div><br></div><div><br></div><div>Along with ideas sponsored by people like John Coate. But until then, I'll</div><div><br></div><div><br></div><div>continue being an advocate for relationships.</div><div><br></div><div><br></div><div>Sincerely,</div><div><br></div><div><br></div><div>Scott M. Peterson</div><div><br></div><div><br></div><div>Mendocino</div><div><br></div><div><br></div><div>- - - - - - - - - - - - - - - - - - - - - - - </div><div><br></div><div><br></div><div><br></div><div><br></div><div><br></div><div><br></div><div><br></div><div><br></div><div><br></div><div><br></div><div><br></div><div><br></div><div><br></div> </div>
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