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<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>I disagree with the suggestion that people
who have submitted their email address to KZYX should automatically receive a
newsletter (or other mailing) and can “opt-out” if they choose. This is SOP for
most commercial businesses, and it is my belief that it runs counter to the
intention of the station to not use the email address for any purpose other
than to maintain their membership. And I believe it is not what many (if not
most) members intended and understood when they provided their email address to
KZYX in the first place. If we produce a newsletter (and one is in development
with the first issue due this summer), the member should be able to “opt-in” to
receive it automatically, or be able to download it (as a PDF) from our
website, or in extreme low-tech cases, be able to pick a hard-copy up at the
station.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>David<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<div>
<p class=MsoNormal><font size=2 color=navy face="Bodoni MT Black"><span
style='font-size:10.0pt;font-family:"Bodoni MT Black";color:navy'>David Steffen</span></font><font
color=navy><span style='color:navy'><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face="Bodoni MT Black"><span
style='font-size:10.0pt;font-family:"Bodoni MT Black";color:navy'>KZYX Business
Development</span></font><font color=navy><span style='color:navy'><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face="Bodoni MT Black"><span
style='font-size:10.0pt;font-family:"Bodoni MT Black";color:navy'>(707)
895-2324 office</span></font><font color=navy><span style='color:navy'><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face="Bodoni MT Black"><span
style='font-size:10.0pt;font-family:"Bodoni MT Black";color:navy'>(707)
322-9895 cell</span></font><font color=navy><span style='color:navy'><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face="Bodoni MT Black"><span
style='font-size:10.0pt;font-family:"Bodoni MT Black";color:navy'>(707)
895-2451 fax</span></font><font color=navy><span style='color:navy'><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 color=navy face="Times New Roman"><span
style='font-size:12.0pt;color:navy'> </span></font><o:p></o:p></p>
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<div>
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<hr size=2 width="100%" align=center tabindex=-1>
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<p class=MsoNormal><b><font size=2 face=Tahoma><span style='font-size:10.0pt;
font-family:Tahoma;font-weight:bold'>From:</span></font></b><font size=2
face=Tahoma><span style='font-size:10.0pt;font-family:Tahoma'>
kzyxtalk-bounces@lists.mcn.org [mailto:kzyxtalk-bounces@lists.mcn.org] <b><span
style='font-weight:bold'>On Behalf Of </span></b>Dennis OBrien<br>
<b><span style='font-weight:bold'>Sent:</span></b> Wednesday, April 08, 2015
1:14 PM<br>
<b><span style='font-weight:bold'>To:</span></b> Kzyxtalk; Parents for Peace;
discussion@lists.mcn.org<br>
<b><span style='font-weight:bold'>Cc:</span></b> Bruce Anderson<br>
<b><span style='font-weight:bold'>Subject:</span></b> [Kzyxtalk] Nurturing the
Seeds of Change</span></font><o:p></o:p></p>
</div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
<div>
<div id="yui_3_16_0_1_1428520254587_3542">
<p class=MsoNormal style='background:white'><font size=3 color=black
face=Verdana><span style='font-size:12.0pt;font-family:Verdana;color:black'>Although
the candidates proposing the most change at MCPB/KZYX lost the recent board
election, it now appears that a majority of the new board will support greater
engagement with the members and the public, and more involvement in managing
the station.<o:p></o:p></span></font></p>
</div>
<div id="yui_3_16_0_1_1428520254587_4181">
<p class=MsoNormal style='background:white'><font size=3 color=black
face=Verdana><span style='font-size:12.0pt;font-family:Verdana;color:black'><o:p> </o:p></span></font></p>
</div>
<div id="yui_3_16_0_1_1428520254587_4182">
<p class=MsoNormal style='background:white'><font size=3 color=black
face=Verdana><span style='font-size:12.0pt;font-family:Verdana;color:black'>At
the February board meeting, three of the directors - Jane Futcher, Meg
Courtney, and Holly Madrigal - said that they were bored and wanted to spend
more time doing committee work. They were particularly interested in the
Infrastructure and Outreach committees. Other standing committees include
Finance, Personnel, and Strategic Planning.<o:p></o:p></span></font></p>
</div>
<div id="yui_3_16_0_1_1428520254587_4258">
<p class=MsoNormal style='background:white'><font size=3 color=black
face=Verdana><span style='font-size:12.0pt;font-family:Verdana;color:black'><o:p> </o:p></span></font></p>
</div>
<div id="yui_3_16_0_1_1428520254587_4259">
<p class=MsoNormal style='background:white'><font size=3 color=black
face=Verdana><span style='font-size:12.0pt;font-family:Verdana;color:black'>At
the candidates' forum in March, all of the candidates agreed that more
engagement with the members and public was important. And, although
returning director Ed Keller was willing to leave everything to management, new
directors Benj Thomas and Clay Eubank acknowledged the oversight role of the
board, though each wants to avoid micro-managing day-to-day operations.<o:p></o:p></span></font></p>
</div>
<div id="yui_3_16_0_1_1428520254587_4919">
<p class=MsoNormal style='background:white'><font size=3 color=black
face=Verdana><span style='font-size:12.0pt;font-family:Verdana;color:black'><o:p> </o:p></span></font></p>
</div>
<div id="yui_3_16_0_1_1428520254587_4920">
<p class=MsoNormal style='background:white'><font size=3 color=black
face=Verdana><span style='font-size:12.0pt;font-family:Verdana;color:black'>The
new board would not need to adopt any new policies to begin work on these
goals, it would just need to implement policies already in place. The
standing committees mentioned above have been board policy for several years,
and each director is required to be on at least one committee, no more than
two. Committee assignments should be the second order of business at the
annual meeting next month, right after the selection of officers.<o:p></o:p></span></font></p>
</div>
<div id="yui_3_16_0_1_1428520254587_4943">
<p class=MsoNormal style='background:white'><font size=3 color=black
face=Verdana><span style='font-size:12.0pt;font-family:Verdana;color:black'><o:p> </o:p></span></font></p>
</div>
<div id="yui_3_16_0_1_1428520254587_4944">
<p class=MsoNormal style='background:white'><font size=3 color=black
face=Verdana><span style='font-size:12.0pt;font-family:Verdana;color:black'>The
Program Advisory Committee is also dormant. Naming its members and
setting a deadline for the first meeting is an appropriate board action, since
the current management has failed to implement the policy.<o:p></o:p></span></font></p>
</div>
<div id="yui_3_16_0_1_1428520254587_5935">
<p class=MsoNormal style='background:white'><font size=3 color=black
face=Verdana><span style='font-size:12.0pt;font-family:Verdana;color:black'><o:p> </o:p></span></font></p>
</div>
<div id="yui_3_16_0_1_1428520254587_4636">
<p class=MsoNormal style='background:white'><font size=3 color=black
face=Verdana><span style='font-size:12.0pt;font-family:Verdana;color:black'>Implementing
the Community Advisory Board's (CAB's) recommendation for a regular "News
of the Station" call-in show is also an appropriate board action.
Although the composition and procedures of the CAB are themselves questionable,
they did come up with one specific proposal, but even that modest proposal has
been ignored by the current management.<o:p></o:p></span></font></p>
</div>
<div id="yui_3_16_0_1_1428520254587_4897">
<p class=MsoNormal style='background:white'><font size=3 color=black
face=Verdana><span style='font-size:12.0pt;font-family:Verdana;color:black'><o:p> </o:p></span></font></p>
</div>
<div id="yui_3_16_0_1_1428520254587_4635">
<p class=MsoNormal style='background:white'><font size=3 color=black
face=Verdana><span style='font-size:12.0pt;font-family:Verdana;color:black'>Finally,
the board should require management to activate the membership email
list. We know that email addresses have been collected during membership
sign-up. The renewal letter we send asks people to supply one so we can
save trees and other resources. And an email address is a required field
when donating online. So the information is there. Once
established, it could be used to send a quarterly e-newsletter. Since we
already have a relationship with the members, this would not be spamming,
although an opt-out option must be available.<o:p></o:p></span></font></p>
</div>
<div id="yui_3_16_0_1_1428520254587_4956">
<p class=MsoNormal style='background:white'><font size=3 color=black
face=Verdana><span style='font-size:12.0pt;font-family:Verdana;color:black'><o:p> </o:p></span></font></p>
</div>
<div id="yui_3_16_0_1_1428520254587_4644">
<p class=MsoNormal style='background:white'><font size=3 color=black
face=Verdana><span style='font-size:12.0pt;font-family:Verdana;color:black'>Although
use of the email list would need to be controlled, the quarterly reports could
include a link to a page on the KZYX website that lists all of the websites
currently maintained by programmers - a "Programmers Page" that could
be a subheading of "About Us" on the main page. A similar link
and page could be created for a "Members Page", which provides links
submitted by members to related discussions/resources, e.g., the KZYXTalk list
serve. The station could include a disclaimer so that there is no
confusion about supporting any particular view.<o:p></o:p></span></font></p>
</div>
<div id="yui_3_16_0_1_1428520254587_4686">
<p class=MsoNormal style='background:white'><font size=3 color=black
face=Verdana><span style='font-size:12.0pt;font-family:Verdana;color:black'><o:p> </o:p></span></font></p>
</div>
<div id="yui_3_16_0_1_1428520254587_4697">
<p class=MsoNormal style='background:white'><font size=3 color=black
face=Verdana><span style='font-size:12.0pt;font-family:Verdana;color:black'>All
of the proposals above are consistent with the majority's support for more
engagement and increased board involvement. There were, of course, other
proposals for change, most notably shifting personnel decisions from the
general manager to the board. It is unlikely that the new board will even
consider such changes. But it is proper to hold the new board accountable
for the two issues where there was general agreement - greater engagement with
the members/public and greater involvement in making sure that existing
policies are implemented.<o:p></o:p></span></font></p>
</div>
<div id="yui_3_16_0_1_1428520254587_4820">
<p class=MsoNormal style='background:white'><font size=3 color=black
face=Verdana><span style='font-size:12.0pt;font-family:Verdana;color:black'><o:p> </o:p></span></font></p>
</div>
<div id="yui_3_16_0_1_1428520254587_4856">
<p class=MsoNormal style='background:white'><font size=3 color=black
face=Verdana><span style='font-size:12.0pt;font-family:Verdana;color:black'>If
the new board fulfills the promises that were made during the campaign, then
the station can still move forward. But if it does not, then the station
will continue to lose the support of the community, and it will fail.<o:p></o:p></span></font></p>
</div>
<div id="yui_3_16_0_1_1428520254587_4896">
<p class=MsoNormal style='background:white'><font size=3 color=black
face=Verdana><span style='font-size:12.0pt;font-family:Verdana;color:black'><o:p> </o:p></span></font></p>
</div>
<div id="yui_3_16_0_1_1428520254587_4895">
<p class=MsoNormal style='background:white'><font size=3 color=black
face=Verdana><span style='font-size:12.0pt;font-family:Verdana;color:black'>Dennis
O'Brien<o:p></o:p></span></font></p>
</div>
<div id="yui_3_16_0_1_1428520254587_5703">
<p class=MsoNormal style='background:white'><font size=3 color=black
face=Verdana><span style='font-size:12.0pt;font-family:Verdana;color:black'><o:p> </o:p></span></font></p>
</div>
<div id="yui_3_16_0_1_1428520254587_5702">
<p class=MsoNormal style='background:white'><font size=3 color=black
face=Verdana><span style='font-size:12.0pt;font-family:Verdana;color:black'>PS
- My personal thanks to all who supported my candidacy and who joined in the
discussion of important issues. The last four months were an exciting
exploration of the potential of public radio. I am disappointed that the
turnout was so low; many people, including me, did not receive their ballots,
which calls into question both the maintenance of the membership rolls and the
integrity of the election process. I am also disappointed that the board
officially sanctioned the general manager's use of the programmer email list to
campaign against me. However, my opponent Clay Eubank acted honorably,
and I wish him well.<o:p></o:p></span></font></p>
</div>
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face="Times New Roman"><span style='font-size:12.0pt'>
<hr size=1 width="100%" noshade color="#a0a0a0" align=center>
</span></font></div>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'
color="#000000"><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>No virus found in this message.<br>
Checked by AVG - <a href="http://www.avg.com">www.avg.com</a><br>
Version: 2014.0.4800 / Virus Database: 4257/9185 - Release Date: 02/26/15<br>
Internal Virus Database is out of date.<o:p></o:p></span></font></p>
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