<html><body><div style="color:#000; background-color:#fff; font-family:times new roman, new york, times, serif;font-size:16px"><div style="" class="" id="yui_3_16_0_1_1424456525297_7150"><!--[if gte mso 9]><xml>
<o:OfficeDocumentSettings>
<o:AllowPNG/>
</o:OfficeDocumentSettings>
</xml><![endif]--></div><div id="yui_3_16_0_1_1424456525297_7150"><!--[if gte mso 9]><xml>
<w:WordDocument>
<w:View>Normal</w:View>
<w:Zoom>0</w:Zoom>
<w:TrackMoves/>
<w:TrackFormatting/>
<w:PunctuationKerning/>
<w:ValidateAgainstSchemas/>
<w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid>
<w:IgnoreMixedContent>false</w:IgnoreMixedContent>
<w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText>
<w:DoNotPromoteQF/>
<w:LidThemeOther>EN-US</w:LidThemeOther>
<w:LidThemeAsian>X-NONE</w:LidThemeAsian>
<w:LidThemeComplexScript>X-NONE</w:LidThemeComplexScript>
<w:Compatibility>
<w:BreakWrappedTables/>
<w:SnapToGridInCell/>
<w:WrapTextWithPunct/>
<w:UseAsianBreakRules/>
<w:DontGrowAutofit/>
<w:SplitPgBreakAndParaMark/>
<w:EnableOpenTypeKerning/>
<w:DontFlipMirrorIndents/>
<w:OverrideTableStyleHps/>
</w:Compatibility>
<m:mathPr>
<m:mathFont m:val="Cambria Math"/>
<m:brkBin m:val="before"/>
<m:brkBinSub m:val="--"/>
<m:smallFrac m:val="off"/>
<m:dispDef/>
<m:lMargin m:val="0"/>
<m:rMargin m:val="0"/>
<m:defJc m:val="centerGroup"/>
<m:wrapIndent m:val="1440"/>
<m:intLim m:val="subSup"/>
<m:naryLim m:val="undOvr"/>
</m:mathPr></w:WordDocument>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:LatentStyles DefLockedState="false" DefUnhideWhenUsed="true"
DefSemiHidden="true" DefQFormat="false" DefPriority="99"
LatentStyleCount="267">
<w:LsdException Locked="false" Priority="0" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Normal"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="heading 1"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 2"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 3"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 4"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 5"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 6"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 7"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 8"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 9"/>
<w:LsdException Locked="false" Priority="39" Name="toc 1"/>
<w:LsdException Locked="false" Priority="39" Name="toc 2"/>
<w:LsdException Locked="false" Priority="39" Name="toc 3"/>
<w:LsdException Locked="false" Priority="39" Name="toc 4"/>
<w:LsdException Locked="false" Priority="39" Name="toc 5"/>
<w:LsdException Locked="false" Priority="39" Name="toc 6"/>
<w:LsdException Locked="false" Priority="39" Name="toc 7"/>
<w:LsdException Locked="false" Priority="39" Name="toc 8"/>
<w:LsdException Locked="false" Priority="39" Name="toc 9"/>
<w:LsdException Locked="false" Priority="35" QFormat="true" Name="caption"/>
<w:LsdException Locked="false" Priority="10" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Title"/>
<w:LsdException Locked="false" Priority="1" Name="Default Paragraph Font"/>
<w:LsdException Locked="false" Priority="11" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtitle"/>
<w:LsdException Locked="false" Priority="22" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" Priority="59" SemiHidden="false"
UnhideWhenUsed="false" Name="Table Grid"/>
<w:LsdException Locked="false" UnhideWhenUsed="false" Name="Placeholder Text"/>
<w:LsdException Locked="false" Priority="1" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="No Spacing"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" UnhideWhenUsed="false" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="List Paragraph"/>
<w:LsdException Locked="false" Priority="29" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Quote"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 1"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 1"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 1"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 1"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 1"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 1"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 1"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 1"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 2"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 2"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 2"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 2"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 2"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 2"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 2"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 2"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 2"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 2"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 2"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 2"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 2"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 2"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 3"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 3"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 3"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 3"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 3"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 3"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 3"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 3"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 3"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 3"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 3"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 3"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 3"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 3"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 4"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 4"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 4"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 4"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 4"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 4"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 4"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 4"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 4"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 4"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 4"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 5"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 5"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 5"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 5"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 5"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 5"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 5"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 5"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtle Emphasis"/>
<w:LsdException Locked="false" Priority="21" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Emphasis"/>
<w:LsdException Locked="false" Priority="31" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtle Reference"/>
<w:LsdException Locked="false" Priority="32" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" QFormat="true" Name="TOC Heading"/>
</w:LatentStyles>
</xml><![endif]--><!--[if gte mso 10]>
<style>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Table Normal";
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-priority:99;
mso-style-parent:"";
mso-padding-alt:0in 5.4pt 0in 5.4pt;
mso-para-margin:0in;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:10.0pt;
font-family:"Calibri","sans-serif";}
</style>
<![endif]-->
</div><div id="yui_3_16_0_1_1424456525297_7600" class="" style="margin-bottom:0in;margin-bottom:.0001pt;line-height:normal"><span class="" style="font-size:12.0pt;font-family:"Times New Roman","serif"">Engaging
with the Members and the Public</span></div>
<div id="yui_3_16_0_1_1424456525297_7599" class="" style="margin-bottom:0in;margin-bottom:.0001pt;line-height:normal"><span class="" style="font-size:12.0pt;font-family:"Times New Roman","serif""> </span></div>
<div id="yui_3_16_0_1_1424456525297_7597" class="" style="margin-bottom:0in;margin-bottom:.0001pt;line-height:normal"><span id="yui_3_16_0_1_1424456525297_7598" class="" style="font-size:12.0pt;font-family:"Times New Roman","serif"">There
are several ways that the board and staff of MCPB/KZYX can increase their
engagement with the members and the public, all of which are being
underutilized or not used at all.</span></div>
<div id="yui_3_16_0_1_1424456525297_7596" class="" style="margin-bottom:0in;margin-bottom:.0001pt;line-height:normal"><span class="" style="font-size:12.0pt;font-family:"Times New Roman","serif""> </span></div>
<div id="yui_3_16_0_1_1424456525297_7640" class="" style="margin-bottom:0in;margin-bottom:.0001pt;line-height:normal"><span id="yui_3_16_0_1_1424456525297_7639" class="" style="font-size:12.0pt;font-family:"Times New Roman","serif"">The
first is the Community Advisory Board.<span class="" style="mso-spacerun:yes">
</span>The CAB is required by the Corporation for Public Broadcasting as a
condition for receiving a grant from them, currently the largest source of
funding for the station.<span class="" style="mso-spacerun:yes"> </span>The CAB must be
independent, geographically diverse, and hold enough meetings to give the
public a realistic opportunity to provide input on the station’s programming
and operations.</span></div>
<div id="yui_3_16_0_1_1424456525297_7641" class="" style="margin-bottom:0in;margin-bottom:.0001pt;line-height:normal"><span class="" style="font-size:12.0pt;font-family:"Times New Roman","serif""> </span></div>
<div id="yui_3_16_0_1_1424456525297_7643" class="" style="margin-bottom:0in;margin-bottom:.0001pt;line-height:normal"><span id="yui_3_16_0_1_1424456525297_7642" class="" style="font-size:12.0pt;font-family:"Times New Roman","serif"">Although
some CAB members are very conscientious about their duties, the CAB itself has
not met these minimum requirements.<span class="" style="mso-spacerun:yes"> </span>Its
composition is limited; one member has the same address as a board member, which
casts a doubt on both independence and geographical diversity.<span class="" style="mso-spacerun:yes"> </span>In the past two years, there has been only
one meeting, and that one was telephonic, with many members shut out due to
technical difficulties.<span class="" style="mso-spacerun:yes"> </span>And the survey
that the CAB was permitted to include with the ballots in last year’s election
was flawed; a person had to say they disliked the station’s current policies
before being allowed to vote on preferences for change.</span></div>
<div id="yui_3_16_0_1_1424456525297_7646" class="" style="margin-bottom:0in;margin-bottom:.0001pt;line-height:normal"><span class="" style="font-size:12.0pt;font-family:"Times New Roman","serif""> </span></div>
<div id="yui_3_16_0_1_1424456525297_7645" class="" style="margin-bottom:0in;margin-bottom:.0001pt;line-height:normal"><span id="yui_3_16_0_1_1424456525297_7644" class="" style="font-size:12.0pt;font-family:"Times New Roman","serif"">In
spite of these limitations, the CAB submitted a formal recommendation to the
board of directors and station management for a second way they could increase
their engagement, by participating in a regular call-in show that focused on
the station’s business, perhaps once per month.<span class="" style="mso-spacerun:yes">
</span>But after just one attempt, the recommendation has been ignored.<span class="" style="mso-spacerun:yes"> </span>With the demise of Doug McKenty’s Open Lines
show, there is no longer an on-air vehicle for discussion of the organization’s
policies and procedures. The station itself is being underused.<br></span></div>
<div id="yui_3_16_0_1_1424456525297_7685" class="" style="margin-bottom:0in;margin-bottom:.0001pt;line-height:normal"><span class="" style="font-size:12.0pt;font-family:"Times New Roman","serif""> </span></div>
<div id="yui_3_16_0_1_1424456525297_7732" class="" style="margin-bottom:0in;margin-bottom:.0001pt;line-height:normal"><span id="yui_3_16_0_1_1424456525297_7731" class="" style="font-size:12.0pt;font-family:"Times New Roman","serif"">A
third way to improve engagement is to institute a Programming Council.<span id="yui_3_16_0_1_1424456525297_7740" class="" style="mso-spacerun:yes"> </span>In 2009, the board adopted a policy for a
Programming Advisory Council that consisted of the program director, programmer
reps, and community reps that would help decide who and what gets on the
air.<span class="" style="mso-spacerun:yes"> </span>That policy was never implemented,
resulting in all decisions being made by one person, the program director, subject
only to the general manager.<span class="" style="mso-spacerun:yes"> </span>A
Programming Council that has the final say on programming would help the
programming reflect the diverse interests of the listening community, not just
those of one or two people.<span class="" style="mso-spacerun:yes"> </span>Even if
those one or two have the best interests of the people in mind, their decisions
will appear arbitrary and capricious if they do not engage.</span></div>
<div id="yui_3_16_0_1_1424456525297_7776" class="" style="margin-bottom:0in;margin-bottom:.0001pt;line-height:normal"><span class="" style="font-size:12.0pt;font-family:"Times New Roman","serif""> </span></div>
<div id="yui_3_16_0_1_1424456525297_7739" class="" style="margin-bottom:0in;margin-bottom:.0001pt;line-height:normal"><span id="yui_3_16_0_1_1424456525297_7738" class="" style="font-size:12.0pt;font-family:"Times New Roman","serif"">A
fourth way to improve engagement is via the internet, including the use of an
email list.<span class="" style="mso-spacerun:yes"> </span>Our membership letters ask
people to give us their email address so that they can be part of such a
list.<span class="" style="mso-spacerun:yes"> </span>Online donors are required to
provide one, a “mandatory field”.<span class="" style="mso-spacerun:yes"> </span>Yet
there is still no way to send information to the members other that an
expensive direct mailing.<span class="" style="mso-spacerun:yes"> </span>Many organizations,
some much smaller than KZYX, use their email lists to send out periodic
updates, perhaps quarterly, to keep their members and the public informed of
recent happenings and upcoming events.<span class="" style="mso-spacerun:yes">
</span>Of course, members would need to be able to opt out.<span class="" style="mso-spacerun:yes"> </span>But choosing not to set up an email list for
such communications – instant, widespread, and tree-free – is a waste of a
resource.</span></div>
<div id="yui_3_16_0_1_1424456525297_7820" class="" style="margin-bottom:0in;margin-bottom:.0001pt;line-height:normal"><span class="" style="font-size:12.0pt;font-family:"Times New Roman","serif""> </span></div>
<div id="yui_3_16_0_1_1424456525297_7832" class="" style="margin-bottom:0in;margin-bottom:.0001pt;line-height:normal"><span id="yui_3_16_0_1_1424456525297_7831" class="" style="font-size:12.0pt;font-family:"Times New Roman","serif"">There
have been other suggestions floated for increased engagement: a call-in comment
line for those who prefer voice communications; more frequent board meetings
with greater public input; a newsletter, perhaps in conjunction with the
membership email list.<span class="" style="mso-spacerun:yes"> </span>If the board
makes a policy decision to improve the organization’s engagement with the
members and the public, then it will be appropriate to direct management/staff to
institute these specific changes.<span class="" style="mso-spacerun:yes"> </span>That
is not micro-managing; i<span class="" style="mso-spacerun:yes"></span>t is fulfilling
the duty of every director to give direction to the organization and monitor its
performance.<span class="" style="mso-spacerun:yes"> </span>I firmly believe that the
lack of engagement with the community has caused many of the problems being
experienced by the station, and that increasing engagement must be part of any
solution.</span></div>
<div id="yui_3_16_0_1_1424456525297_7843" class="" style="margin-bottom:0in;margin-bottom:.0001pt;line-height:normal"><span class="" style="font-size:12.0pt;font-family:"Times New Roman","serif""> </span></div>
<div id="yui_3_16_0_1_1424456525297_7855" class="" style="margin-bottom:0in;margin-bottom:.0001pt;line-height:normal"><span id="yui_3_16_0_1_1424456525297_7854" class="" style="font-size:12.0pt;font-family:"Times New Roman","serif"">One
other point.<span class="" style="mso-spacerun:yes"> </span>Increasing engagement does
not only help the organization and the listening public.<span class="" style="mso-spacerun:yes"> </span>It helps those who engage.<span class="" style="mso-spacerun:yes"> </span>Remember those conscientious CAB members I
mentioned?<span class="" style="mso-spacerun:yes"> </span>They were at the last board
meeting, full of knowledge, wisdom, and dedication, ready to help the station
fulfill its mission, to serve the people of Mendocino County with county-wide
public media.<span class="" style="mso-spacerun:yes"> </span>We don’t just provide
fulfillment for our own staff and programmers.<span class="" style="mso-spacerun:yes">
</span>We provide it for everyone involved, and for each and every one of our
listeners. <span class="" style="mso-spacerun:yes"> </span>We are the stewards of the
airwaves, and every moment is an opportunity to better the lives of our
listeners.<span class="" style="mso-spacerun:yes"> </span>But if we don’t engage with
the community, we will become what they fear, a small, insulated group that
only promotes their own interests, not the peoples.<span id="yui_3_16_0_1_1424456525297_7896" class="" style="mso-spacerun:yes"> </span>And that will be the death of public radio in
Mendocino County.</span></div>
<div id="yui_3_16_0_1_1424456525297_7880" class="" style="margin-bottom:0in;margin-bottom:.0001pt;line-height:normal"><span class="" style="font-size:12.0pt;font-family:"Times New Roman","serif""> </span></div>
<div id="yui_3_16_0_1_1424456525297_7881" class="" style="margin-bottom:0in;margin-bottom:.0001pt;line-height:normal"><span class="" style="font-size:12.0pt;font-family:"Times New Roman","serif"">Dennis
O’Brien</span></div>
<div></div><div style="" class="" id="yui_3_16_0_1_1424456525297_7150"><br style="" class=""></div></div></body></html>