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<div class=Section1>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>The Community Calendar already runs at
specified times, weekday mornings and evenings at 8:58am and 6:58pm, adjacent
to news blocks.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Programmers can and do read PSAs and
Public Affairs promos at their discretion.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Prerecorded promos rotate mostly between
6:00am and 9:00am, and between 4:00pm and 7:00pm, i.e., before, during, and
after the news blocks.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Public Affairs programmers can provide
topic/guest specific promos at any time by recording them at the studios, at
home on a laptop or desktop computer, or a good recording device, i.e., smart
phone, digital recorder, etc. Generally speaking the files are small enough to
be emailed as MP3s to Mary or Rich. It’s a matter of programmers wishing
to add this element to their programming efforts.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>David<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<div>
<p class=MsoNormal><font size=2 color=navy face="Bodoni MT Black"><span
style='font-size:10.0pt;font-family:"Bodoni MT Black";color:navy'>David Steffen</span></font><font
color=navy><span style='color:navy'><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face="Bodoni MT Black"><span
style='font-size:10.0pt;font-family:"Bodoni MT Black";color:navy'>KZYX Business
Development</span></font><font color=navy><span style='color:navy'><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face="Bodoni MT Black"><span
style='font-size:10.0pt;font-family:"Bodoni MT Black";color:navy'>(707)
895-2324 office</span></font><font color=navy><span style='color:navy'><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face="Bodoni MT Black"><span
style='font-size:10.0pt;font-family:"Bodoni MT Black";color:navy'>(707)
322-9895 cell</span></font><font color=navy><span style='color:navy'><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face="Bodoni MT Black"><span
style='font-size:10.0pt;font-family:"Bodoni MT Black";color:navy'>(707)
895-2451 fax</span></font><font color=navy><span style='color:navy'><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 color=navy face="Times New Roman"><span
style='font-size:12.0pt;color:navy'> </span></font><o:p></o:p></p>
</div>
<div>
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face="Times New Roman"><span style='font-size:12.0pt'>
<hr size=2 width="100%" align=center tabindex=-1>
</span></font></div>
<p class=MsoNormal><b><font size=2 face=Tahoma><span style='font-size:10.0pt;
font-family:Tahoma;font-weight:bold'>From:</span></font></b><font size=2
face=Tahoma><span style='font-size:10.0pt;font-family:Tahoma'>
kzyxtalk-bounces@lists.mcn.org [mailto:kzyxtalk-bounces@lists.mcn.org] <b><span
style='font-weight:bold'>On Behalf Of </span></b>Cindy Swan<br>
<b><span style='font-weight:bold'>Sent:</span></b> Friday, June 13, 2014 1:16
PM<br>
<b><span style='font-weight:bold'>To:</span></b> Liz Helenchild; <st1:PersonName
w:st="on">kzyxtalk@lists.mcn.org</st1:PersonName><br>
<b><span style='font-weight:bold'>Subject:</span></b> Re: [Kzyxtalk]
"Commercial Attitude" must be replaced</span></font><o:p></o:p></p>
</div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 color="#0f407f" face="Times New Roman"><span
style='font-size:12.0pt;color:#0F407F'>Might I suggest:</span></font><o:p></o:p></p>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
<div>
<p class=MsoNormal><font size=3 color="#0f407f" face="Times New Roman"><span
style='font-size:12.0pt;color:#0F407F'> • <b><span style='font-weight:
bold'>Promos for Public Affairs shows run before or after news</span></b></span></font><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><font size=3 color="#0f407f" face="Times New Roman"><span
style='font-size:12.0pt;color:#0F407F'> • <b><span style='font-weight:
bold'>Community Calendar at specified times</span></b> (like during
morning/evening commutes, or after "news"?)</span></font><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><font size=3 color="#0f407f" face="Times New Roman"><span
style='font-size:12.0pt;color:#0F407F'>That way, those interested in such can
dial in at those times.</span></font><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 color="#0f407f" face="Times New Roman"><span
style='font-size:12.0pt;color:#0F407F'>Many include other PSA's </span></font><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><font size=3 color="#0f407f" face="Times New Roman"><span
style='font-size:12.0pt;color:#0F407F'>(announcing new music show, community
fundraising events, etc.) </span></font><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><font size=3 color="#0f407f" face="Times New Roman"><span
style='font-size:12.0pt;color:#0F407F'>at the top/bottom of the hour w/station
ID.</span></font><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><font size=3 color="#0f407f" face="Times New Roman"><span
style='font-size:12.0pt;color:#0F407F'>They're always more fun to listen to
when paired w/interesting background music.</span></font><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><font size=3 color="#0f407f" face="Times New Roman"><span
style='font-size:12.0pt;color:#0F407F'>Creating a 30-60 sec. PSA is a good way
to involve community volunteers,</span></font><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><font size=3 color="#0f407f" face="Times New Roman"><span
style='font-size:12.0pt;color:#0F407F'>as well as current programmers . . .</span></font><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><font size=3 color="#0f407f" face="Times New Roman"><span
style='font-size:12.0pt;color:#0F407F'>Often, the folks putting on the event
are interested in learning . . .</span></font><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><font size=3 color="#0f407f" face="Times New Roman"><span
style='font-size:12.0pt;color:#0F407F'>and their enthusiasm is heard in their
voice, catching the listener's attention.</span></font><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><font size=3 color="#0f407f" face="Times New Roman"><span
style='font-size:12.0pt;color:#0F407F'>Not hard to do w/a free piece of
shareware called "Audacity". </span></font><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 color="#0f407f" face="Times New Roman"><span
style='font-size:12.0pt;color:#0F407F'>Back in the day, PSA's were saved on
"carts" - just jam it into the player, and push the button.</span></font><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><font size=3 color="#0f407f" face="Times New Roman"><span
style='font-size:12.0pt;color:#0F407F'>(But they had to be produced
in-the-station = "staff time")</span></font><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><font size=3 color="#0f407f" face="Times New Roman"><span
style='font-size:12.0pt;color:#0F407F'>Now, they can be created on a laptop,
saved as MP3s, </span></font><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><font size=3 color="#0f407f" face="Times New Roman"><span
style='font-size:12.0pt;color:#0F407F'>e-mailed to the station, and added to
playlist.</span></font><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><font size=3 color="#0f407f" face="Times New Roman"><span
style='font-size:12.0pt;color:#0F407F'>A case of technology allowing access,
rather than limiting it.</span></font><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 color="#0f407f" face="Times New Roman"><span
style='font-size:12.0pt;color:#0F407F'>Some stations let community know of
fixed times</span></font><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><font size=3 color="#0f407f" face="Times New Roman"><span
style='font-size:12.0pt;color:#0F407F'>that PSA's of an emergency nature (fire
updates, alerts, etc.)</span></font><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><font size=3 color="#0f407f" face="Times New Roman"><span
style='font-size:12.0pt;color:#0F407F'>will be played. That way, if something's
happening</span></font><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><font size=3 color="#0f407f" face="Times New Roman"><span
style='font-size:12.0pt;color:#0F407F'>folks know to dial in at, say,
11AM and 3PM for </span></font><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><font size=3 color="#0f407f" face="Times New Roman"><span
style='font-size:12.0pt;color:#0F407F'>the latest info.</span></font><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 color="#0f407f" face="Times New Roman"><span
style='font-size:12.0pt;color:#0F407F'>Ever a fan of systems that work,</span></font><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><font size=3 color="#0f407f" face="Times New Roman"><span
style='font-size:12.0pt;color:#0F407F'>~C. </span></font><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
<div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>On Jun 13, 2014, at 11:44 AM, Liz Helenchild wrote:<o:p></o:p></span></font></p>
</div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><br>
<br>
<o:p></o:p></span></font></p>
<div>
<div>
<div>
<p class=MsoNormal style='background:white'><font size=4 color=black
face=Garamond><span style='font-size:14.0pt;font-family:Garamond;color:black'>As
a forever radio person (many years in commercial radio), I disagree that promos
for upcoming shows should be no-no's. They give the bigger picture. However, it
would be better if they were less random/more timely/more relevant to the show
on air/more equally aired, & ran in the breaks rather than interrupting
programming (if they do. I haven't heard such).<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=4 color=black face=Garamond><span
style='font-size:14.0pt;font-family:Garamond;color:black'>Fine-tuning promo
placment would be one more task for staff, who will hopefully be more aware.<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=4 color=black face=Garamond><span
style='font-size:14.0pt;font-family:Garamond;color:black'><o:p> </o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=4 color=black face=Garamond><span
style='font-size:14.0pt;font-family:Garamond;color:black'>Personally, I'd
prefer to hear the Community Calendar re-run less often, or in several versions
announcing different events, but this would involve more volunteer time &
commitment.<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=4 color=black face=Garamond><span
style='font-size:14.0pt;font-family:Garamond;color:black'><o:p> </o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=4 color=black face=Garamond><span
style='font-size:14.0pt;font-family:Garamond;color:black'>Liz AKA Bessie Mae
Mucho<o:p></o:p></span></font></p>
</div>
<div>
<div>
<div>
<div class=MsoNormal align=center style='text-align:center;background:white'><font
size=3 color=black face=Helvetica><span style='font-size:12.0pt;font-family:
Helvetica;color:black'>
<hr size=1 width="100%" align=center>
</span></font></div>
<p class=MsoNormal style='background:white'><b><font size=2 color=black
face=Arial><span style='font-size:10.0pt;font-family:Arial;color:black;
font-weight:bold'>From:</span></font></b><font size=2 color=black face=Arial><span
style='font-size:10.0pt;font-family:Arial;color:black'> merry winslow <<a
href="mailto:max@mcn.org">max@mcn.org</a>><br>
<b><span style='font-weight:bold'>To:</span></b> <a
href="mailto:kzyxtalk@lists.mcn.org">kzyxtalk@lists.mcn.org</a> <br>
<b><span style='font-weight:bold'>Sent:</span></b> Friday, June 13, 2014 7:35
AM<br>
<b><span style='font-weight:bold'>Subject:</span></b> Re: [Kzyxtalk]
"Commercial Attitude" must be replaced</span></font><font
color=black face=Helvetica><span style='font-family:Helvetica;color:black'><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal style='background:white'><font size=3 color=black
face=Helvetica><span style='font-size:12.0pt;font-family:Helvetica;color:black'><o:p> </o:p></span></font></p>
<div id=yiv1500795473>
<div>
<p class=MsoNormal style='background:white'><font size=3 color=black
face=Helvetica><span style='font-size:12.0pt;font-family:Helvetica;color:black'>yes!
i agree with this assessment. One of the worst things is how they
play spot ads all the time. <o:p></o:p></span></font></p>
<div>
<p class=MsoNormal style='background:white'><font size=3 color=black
face=Helvetica><span style='font-size:12.0pt;font-family:Helvetica;color:black'>and
we have heard them many times. and they are for some program a week from
now, a program that is on every week at that time...with no regard for what
they are interrupting!<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal style='background:white'><font size=3 color=black
face=Helvetica><span style='font-size:12.0pt;font-family:Helvetica;color:black'>it
is tactless. <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal style='background:white'><font size=3 color=black
face=Helvetica><span style='font-size:12.0pt;font-family:Helvetica;color:black'>too
much self promotion, playing to the current listeners<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal style='background:white'><font size=3 color=black
face=Helvetica><span style='font-size:12.0pt;font-family:Helvetica;color:black'> and
driving us to turn it off...<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal style='background:white'><font size=3 color=black
face=Helvetica><span style='font-size:12.0pt;font-family:Helvetica;color:black'><o:p> </o:p></span></font></p>
</div>
<div>
<p class=MsoNormal style='background:white'><font size=3 color=black
face=Helvetica><span style='font-size:12.0pt;font-family:Helvetica;color:black'><o:p> </o:p></span></font></p>
</div>
<div id=yiv1500795473yqt87677>
<div>
<p class=MsoNormal style='background:white'><font size=3 color=black
face=Helvetica><span style='font-size:12.0pt;font-family:Helvetica;color:black'><o:p> </o:p></span></font></p>
<div>
<div>
<p class=MsoNormal style='background:white'><font size=3 color=black
face=Helvetica><span style='font-size:12.0pt;font-family:Helvetica;color:black'>On
Jun 13, 2014, at 12:34 AM, BC wrote:<o:p></o:p></span></font></p>
</div>
<p class=MsoNormal style='background:white'><font size=3 color=black
face=Helvetica><span style='font-size:12.0pt;font-family:Helvetica;color:black'><o:p> </o:p></span></font></p>
</div>
</div>
</div>
</div>
<div id=yiv1500795473yqt94231>
<div>
<div>
<p class=MsoNormal style='background:white'><font size=3 color=black
face=Helvetica><span style='font-size:12.0pt;font-family:Helvetica;color:black'>One
clarifying example of "commercial attitude" is the constant promotion
of programs in the future - as much as a week aheadl The affect on me and
others is to distract and break the train of thought from what the program is
(mood) creating - like the commercials commercially. IMO
individuals respond with frustration about their mental/emotional state being
disturbed/violated senselessly. ~BC<o:p></o:p></span></font></p>
<div>
<p class=MsoNormal style='background:white'><font size=3 color=black
face=Helvetica><span style='font-size:12.0pt;font-family:Helvetica;color:black'><br>
On 6/10/2014 12:24 AM, King Collins wrote:<o:p></o:p></span></font></p>
</div>
<blockquote style='margin-top:5.0pt;margin-bottom:5.0pt' type=cite>
<div>
<div>
<p class=MsoNormal style='background:white'><font size=3 color=black
face=Helvetica><span style='font-size:12.0pt;font-family:Helvetica;color:black'>BC
said: "My personal perspective on this whole effort is that KZYX local
programming content is superb but is being diminished by a commercial attitude
that must yield to one facilitating community development in spirit and
practice. We have a lot of discovery coming up in the near future and KZYX is
perhaps the most critical platform for that evolutionary exploration."<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal style='background:white'><font size=3 color=black
face=Helvetica><span style='font-size:12.0pt;font-family:Helvetica;color:black'><o:p> </o:p></span></font></p>
</div>
<div>
<p class=MsoNormal style='background:white'><font size=3 color=black
face=Helvetica><span style='font-size:12.0pt;font-family:Helvetica;color:black'>You
say "local programming content is superb but is
being diminished by a commercial attitude." That rings true to me. And
your definition of the term (below) is clear enough. <o:p></o:p></span></font></p>
</div>
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<p class=MsoNormal style='background:white'><font size=3 color=black
face=Helvetica><span style='font-size:12.0pt;font-family:Helvetica;color:black'><o:p> </o:p></span></font></p>
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<p class=MsoNormal style='background:white'><font size=3 color=black
face=Helvetica><span style='font-size:12.0pt;font-family:Helvetica;color:black'>The
"commercial attitude" must be replaced by another that
"facilitates community development in spirit and practice" That also
rings true but I would like to hear more, so please expand on that. I have
heard similar things from others who were around the station in its early days.<o:p></o:p></span></font></p>
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<p class=MsoNormal style='background:white'><font size=3 color=black
face=Helvetica><span style='font-size:12.0pt;font-family:Helvetica;color:black'><o:p> </o:p></span></font></p>
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<p class=MsoNormal style='background:white'><font size=3 color=black
face=Helvetica><span style='font-size:12.0pt;font-family:Helvetica;color:black'>And
you note "we have a lot of discovery coming up in the near future."
Yes, I agree again. Everything indicates that we are on the brink of change, of
great change and we need a place, a local place, to talk about it as it
happens. As you say "KZYX is perhaps the most critical platform for that
evolutionary exploration." That is a big compliment and a huge
responsibility. <o:p></o:p></span></font></p>
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<p class=MsoNormal style='background:white'><font size=3 color=black
face=Helvetica><span style='font-size:12.0pt;font-family:Helvetica;color:black'><o:p> </o:p></span></font></p>
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<p class=MsoNormal style='background:white'><font size=3 color=black
face=Helvetica><span style='font-size:12.0pt;font-family:Helvetica;color:black'>Do
others on this list have similar feelings about the "commercial
attitude" and what should replace it?<o:p></o:p></span></font></p>
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<p class=MsoNormal style='background:white'><font size=3 color=black
face=Helvetica><span style='font-size:12.0pt;font-family:Helvetica;color:black'>--king<o:p></o:p></span></font></p>
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<p class=MsoNormal style='background:white'><font size=3 color=black
face=Helvetica><span style='font-size:12.0pt;font-family:Helvetica;color:black'><o:p> </o:p></span></font></p>
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<p class=MsoNormal style='background:white'><font size=3 color=black
face=Helvetica><span style='font-size:12.0pt;font-family:Helvetica;color:black'>BC
said: "By commercial I refer to 1. invasive and redundant program
announcements 2.Inconsistent, incomplete and redundant public service
announcements 3, Inaccurate, pessimistic and debilitating (no action possible)
NPR programming 4. No public input for a public radio station 5, Riskless Safe
Radio"<o:p></o:p></span></font></p>
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face=Helvetica><span style='font-size:12.0pt;font-family:Helvetica;color:black'><o:p> </o:p></span></font></p>
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<blockquote style='margin-top:5.0pt;margin-bottom:5.0pt' type=cite>
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<p class=MsoNormal style='background:white'><font size=2 color=black
face=Helvetica><span style='font-size:10.0pt;font-family:Helvetica;color:black'><o:p> </o:p></span></font></p>
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<p class=MsoNormal style='background:white'><font size=4 color=black
face=Helvetica><span style='font-size:13.5pt;font-family:Helvetica;color:black'>To
subscribe to KZYXtalk go to <a href="mailto:KZYXtalk-join@lists.mcn.org"
target="_blank" shape=rect ymailto="mailto:KZYXtalk-join@lists.mcn.org">http://lists.mcn.org/mailman/listinfo/kzyxtalk</a><o:p></o:p></span></font></p>
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<o:p></o:p></span></font></p>
</blockquote>
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