<html><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><font class="Apple-style-span" color="#0f407f">Might I suggest:</font><div><font class="Apple-style-span" color="#0f407f"><br></font><div><font class="Apple-style-span" color="#0f407f"> • <b>Promos for Public Affairs shows run before or after news</b></font></div><div><font class="Apple-style-span" color="#0f407f"> • <b>Community Calendar at specified times</b> (like during morning/evening commutes, or after "news"?)</font></div><div><font class="Apple-style-span" color="#0f407f">That way, those interested in such can dial in at those times.</font></div><div><font class="Apple-style-span" color="#0f407f"><br></font></div><div><font class="Apple-style-span" color="#0f407f">Many include other PSA's </font></div><div><font class="Apple-style-span" color="#0f407f">(announcing new music show, community fundraising events, etc.) </font></div><div><font class="Apple-style-span" color="#0f407f">at the top/bottom of the hour w/station ID.</font></div><div><font class="Apple-style-span" color="#0f407f">They're always more fun to listen to when paired w/interesting background music.</font></div><div><font class="Apple-style-span" color="#0f407f">Creating a 30-60 sec. PSA is a good way to involve community volunteers,</font></div><div><font class="Apple-style-span" color="#0f407f">as well as current programmers . . .</font></div><div><font class="Apple-style-span" color="#0f407f">Often, the folks putting on the event are interested in learning . . .</font></div><div><font class="Apple-style-span" color="#0f407f">and their enthusiasm is heard in their voice, catching the listener's attention.</font></div><div><font class="Apple-style-span" color="#0f407f">Not hard to do w/a free piece of shareware called "Audacity". </font></div><div><font class="Apple-style-span" color="#0f407f"><br></font></div><div><font class="Apple-style-span" color="#0f407f">Back in the day, PSA's were saved on "carts" - just jam it into the player, and push the button.</font></div><div><font class="Apple-style-span" color="#0f407f">(But they had to be produced in-the-station = "staff time")</font></div><div><font class="Apple-style-span" color="#0f407f">Now, they can be created on a laptop, saved as MP3s, </font></div><div><font class="Apple-style-span" color="#0f407f">e-mailed to the station, and added to playlist.</font></div><div><font class="Apple-style-span" color="#0f407f">A case of technology allowing access, rather than limiting it.</font></div><div><font class="Apple-style-span" color="#0f407f"><br></font></div><div><font class="Apple-style-span" color="#0f407f">Some stations let community know of fixed times</font></div><div><font class="Apple-style-span" color="#0f407f">that PSA's of an emergency nature (fire updates, alerts, etc.)</font></div><div><font class="Apple-style-span" color="#0f407f">will be played. That way, if something's happening</font></div><div><font class="Apple-style-span" color="#0f407f">folks know to dial in at, say, 11AM and 3PM for </font></div><div><font class="Apple-style-span" color="#0f407f">the latest info.</font></div><div><font class="Apple-style-span" color="#0f407f"><br></font></div><div><font class="Apple-style-span" color="#0f407f">Ever a fan of systems that work,</font></div><div><font class="Apple-style-span" color="#0f407f">~C. </font></div><div><br></div><div><br><div><div>On Jun 13, 2014, at 11:44 AM, Liz Helenchild wrote:</div><br class="Apple-interchange-newline"><blockquote type="cite"><div><div style="color:#000; background-color:#fff; font-family:garamond, new york, times, serif;font-size:14pt"><div style="" class=""><span style="" class="">As a forever radio person (many years in commercial radio), I disagree that promos for upcoming shows should be no-no's. They give the bigger picture. However, it would be better if they were </span><span style="" class=""><span style="" class="">less random/</span>more timely/more relevant to the show on air/more equally aired, & ran in the breaks rather than interrupting programming (if they do. I haven't heard such).</span></div><div style="color: rgb(0, 0, 0); font-size: 18.6667px; font-family: garamond,new york,times,serif; background-color: transparent; font-style: normal;" class=""><span style="" class="">Fine-tuning promo placment would be one more task for staff, who will hopefully be more aware.</span></div><div style="color: rgb(0, 0, 0); font-size: 18.6667px; font-family: garamond,new york,times,serif; background-color: transparent; font-style: normal;" class=""><span style="" class=""><br></span></div><div style="color: rgb(0, 0, 0); font-size: 18.6667px; font-family: garamond,new york,times,serif; background-color: transparent; font-style: normal;" class=""><span style="" class="">Personally, I'd prefer to hear the Community Calendar re-run less often, or in several versions announcing different events, but this would involve more volunteer time & commitment.<br></span></div><div style="color: rgb(0, 0, 0); font-size: 18.6667px; font-family: garamond,new york,times,serif; background-color: transparent; font-style: normal;" class=""><span style="" class=""><br></span></div><div class="" style="color: rgb(0, 0, 0); font-size: 18.6667px; font-family: garamond,new york,times,serif; background-color: transparent; font-style: normal;"><span style="" class="">Liz AKA Bessie Mae Mucho<br style="" class=""></span></div><div class="" style="font-family: garamond, new york, times, serif; font-size: 14pt;"> <div class="" style="font-family: HelveticaNeue, Helvetica Neue, Helvetica, Arial, Lucida Grande, sans-serif; font-size: 12pt;"> <div style="" class="" dir="ltr"> <hr style="" class="" size="1"> <font style="" class="" face="Arial" size="2"> <b style="" class=""><span class="" style="font-weight:bold;">From:</span></b> merry winslow <<a href="mailto:max@mcn.org">max@mcn.org</a>><br style="" class=""> <b style="" class=""><span class="" style="font-weight: bold;">To:</span></b> <a href="mailto:kzyxtalk@lists.mcn.org">kzyxtalk@lists.mcn.org</a> <br style="" class=""> <b style="" class=""><span class="" style="font-weight: bold;">Sent:</span></b> Friday, June 13, 2014 7:35 AM<br style="" class=""> <b style="" class=""><span class="" style="font-weight: bold;">Subject:</span></b> Re: [Kzyxtalk] "Commercial Attitude" must be replaced<br style="" class=""> </font> </div> <div style="" class=""><br style="" class=""><div style="" class="" id="yiv1500795473"><div style="" class="">yes! i agree with this assessment. One of the worst things is how they play spot ads all the time. <div style="" class="">and we have heard them many times. and they are for some program a week from now, a program that is on every week at that time...with no regard for what they are interrupting!</div><div style="" class="">it is tactless. </div><div style="" class="">too much self promotion, playing to the current listeners</div><div style="" class=""> and driving us to turn it off...</div><div style="" class=""><br style="" class="" clear="none"></div><div style="" class=""><br style="" class="" clear="none"></div><div style="" class="" id="yiv1500795473yqt87677"><div style="" class=""><br style="" class="" clear="none"><div style="" class=""><div style="" class="">On Jun 13, 2014, at 12:34 AM, BC wrote:</div><br style="" class="" clear="none"> </div></div></div></div><div style="" class="" id="yiv1500795473yqt94231"><div style="" class=""><div style="" class=""> One clarifying example of "commercial attitude" is the constant promotion of programs in the future - as much as a week aheadl The affect on me and others is to distract and break the train of thought from what the program is (mood) creating - like the commercials commercially. IMO individuals respond with frustration about their mental/emotional state being disturbed/violated senselessly. ~BC<br style="" class="" clear="none"> <div style="" class=""><br style="" class="" clear="none"> On 6/10/2014 12:24 AM, King Collins wrote:<br style="" class="" clear="none"> </div> <blockquote style="" class="" type="cite"> <div style="" class=""> <div style="" class="">BC said: "My personal perspective on this whole effort is that KZYX local programming content is superb but is being diminished by a commercial attitude that must yield to one facilitating community development in spirit and practice. We have a lot of discovery coming up in the near future and KZYX is perhaps the most critical platform for that evolutionary exploration."</div> <div style="" class=""><br style="" class="" clear="none"> </div> <div style="" class="">You say "local programming content is superb but is being diminished by a commercial attitude." That rings true to me. And your definition of the term (below) is clear enough. </div> <div style="" class=""><br style="" class="" clear="none"> </div> <div style="" class="">The "commercial attitude" must be replaced by another that "facilitates community development in spirit and practice" That also rings true but I would like to hear more, so please expand on that. I have heard similar things from others who were around the station in its early days.</div> <div style="" class=""><br style="" class="" clear="none"> </div> <div style="" class="">And you note "we have a lot of discovery coming up in the near future." Yes, I agree again. Everything indicates that we are on the brink of change, of great change and we need a place, a local place, to talk about it as it happens. As you say "KZYX is perhaps the most critical platform for that evolutionary exploration." That is a big compliment and a huge responsibility. </div> <div style="" class=""><br style="" class="" clear="none"> </div> <div style="" class="">Do others on this list have similar feelings about the "commercial attitude" and what should replace it?</div> <div style="" class="">--king</div> <div style="" class=""><br style="" class="" clear="none"> </div> <div style="" class="">BC said: "By commercial I refer to 1. invasive and redundant program announcements 2.Inconsistent, incomplete and redundant public service announcements 3, Inaccurate, pessimistic and debilitating (no action possible) NPR programming 4. No public input for a public radio station 5, Riskless Safe Radio"</div> <div style="" class=""> <div style="" class=""> <div style="" class=""> <div style="" class=""><br style="" class="" clear="none"> </div> <blockquote style="" class="" type="cite"> <div class="" style="margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font:normal normal normal 13px/normal Helvetica;"><font style="" class="" size="3"><br style="" class="" clear="none"> </font> </div> <div class="" style="margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font:normal normal normal 13px/normal Helvetica;"> <div class="" style="font-size:medium;">To subscribe to KZYXtalk go to <a style="" class="" rel="nofollow" shape="rect" ymailto="mailto:KZYXtalk-join@lists.mcn.org" target="_blank" href="mailto:KZYXtalk-join@lists.mcn.org">http://lists.mcn.org/mailman/listinfo/kzyxtalk</a></div> </div> </blockquote> </div> </div> </div> </div> <br style="" class="" clear="none"> <fieldset style="" class=""></fieldset> </blockquote></div></div></div></div></div></div></div></div></div></blockquote></div><div apple-content-edited="true"><span class="Apple-style-span" style="border-collapse: separate; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><span class="Apple-style-span" style="border-collapse: separate; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><span class="Apple-style-span" style="border-collapse: separate; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><div><font class="Apple-style-span" color="#0000ff" face="'Times New Roman'"><i><br></i></font><div style="font-family: 'Lucida Grande'; font-size: medium; font-style: normal; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal 'Times New Roman'; color: rgb(0, 0, 255); min-height: 15px; "><br></div><div style="color: rgb(0, 0, 0); font-family: 'Lucida Grande'; font-size: medium; font-style: normal; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font face="Times New Roman" size="3" color="#0000ff" style="font: normal normal normal 12px/normal 'Times New Roman'; color: rgb(0, 0, 255); "><i>NOTICE: This e-mail mesage is intended only for the sole use of the recipient(s) named above. 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