[Kzyxtalk] your media business will not be saved -- interesting article

[sako4 at comcast.net]

I think this nails it. 

Speciality magazines figured this out long ago: fans will buy Swimmers Today . But they will not go looking in Sports Illustrated for swimming articles. Legacy news sites haven't figured this out, nor has network TV. It's why Slate and Salon are wobbling. You have to be precise, picky, even narrow about your subjects, and fabulous in your selection and editing. If you want to make something really great, you can’t think about making it great for everyone. You have to make it great for someone. A lot of people, but not every person. 

The same might be said for politics. Find your constituency. 


https://medium.com/@joshuatopolsky/your-media-business-will-not-be-saved-1b0716b5010c#.jafjifv0j 


John at www.kmec.org 


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