[Kzyxtalk] Automated Radio

sako4 at comcast.net sako4 at comcast.net
Sat Jun 18 19:46:11 PDT 2016


Nice note to fellow listserv people and friends of community radio, Scott. Thank you. 

-- John 

----- Original Message -----

From: "Scott Peterson" <scottmartinpeterson at hotmail.com> 
To: "kzyxtalk" <kzyxtalk at lists.mcn.org> 
Sent: Friday, June 17, 2016 10:22:21 PM 
Subject: [Kzyxtalk] Automated Radio 


Dear Fellow Listerv People, 


I'm old school. I learned graphic art in the days of galleys and wax. Then 


it progressed into desktop publishing. Did that for a while. Then stopped. 


Because everybody with a computer could do it. 


Took up business development after that. Cold calling. Person-to-person. 


Then automated marketing came along. Now everybody with a computer 


is doing it. Sort of. But I'm still doing it. 


Finally I happened upon KZYX. A spare time project. Looking to see why in 


the world cornerstone nonprofits were doing so badly here. Sure enough, 


automation was in the works locally too. Everywhere. Especially at KZYX. 


Here's the plan. It started with a chat room honcho by the name of John 


Coate. Hired to displace community radio in favor of NPR. Starting with 


individual programmers. The feistiest went first. As always. Heads rolled 


after that. Nonstop. Until the feisty were gone. And the vanilla remained 


Finally Mister Coate went bye-bye. Thrown under the bus by his betters. 


I've seen this in the cold-calling business. Time after time. Like the legend 


of John Henry. Technology brought in to do the work of man. Succeeding 


in once sense. But failing in another -- relationships. 


Remember Phaedra Savage? Or Beth Bosk? What about Sister Yasmin? 


Or Els Cooperider? I didn't agree with them, but I had a relationship with 


them. All of them. Do I have the same relationship with NPR? No I don't. 


The idea of automated radio is playing itself out. Right here. As we speak. 


Ultimately, we'll lost this battle. And succumb to NPR. Automated radio. 


Along with ideas sponsored by people like John Coate. But until then, I'll 


continue being an advocate for relationships. 


Sincerely, 


Scott M. Peterson 


Mendocino 


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