[Kzyxtalk] Automated Radio

[Scott Peterson]

Dear Fellow Listerv People,

I'm old school. I learned graphic art in the days of galleys and wax. Then 

it progressed into desktop publishing. Did that for a while. Then stopped.

Because everybody with a computer could do it.

Took up business development after that. Cold calling. Person-to-person.

Then automated marketing came along. Now everybody with a computer

is doing it. Sort of. But I'm still doing it.

Finally I happened upon KZYX. A spare time project. Looking to see why in

the world cornerstone nonprofits were doing so badly here. Sure enough,

automation was in the works locally too. Everywhere. Especially at KZYX.

Here's the plan. It started with a chat room honcho by the name of John

Coate. Hired to displace community radio in favor of NPR. Starting with

individual programmers. The feistiest went first. As always. Heads rolled

after that. Nonstop. Until the feisty were gone. And the vanilla remained

Finally Mister Coate went bye-bye. Thrown under the bus by his betters.

I've seen this in the cold-calling business. Time after time. Like the legend

of John Henry. Technology brought in to do the work of man. Succeeding 

in once sense. But failing in another -- relationships.

Remember Phaedra Savage? Or Beth Bosk? What about Sister Yasmin?

Or Els Cooperider? I didn't agree with them, but I had a relationship with

them. All of them. Do I have the same relationship with NPR? No I don't.

The idea of automated radio is playing itself out. Right here. As we speak.

Ultimately, we'll lost this battle. And succumb to NPR. Automated radio.

Along with ideas sponsored by people like John Coate. But until then, I'll

continue being an advocate for relationships.

Sincerely,

Scott M. Peterson

Mendocino

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