[Kzyxtalk] Local vs syndication
Diane Paget
dpaget at mcn.org
Sun May 18 20:43:46 PDT 2014
Ann,
You should probably talk to someone who knows about polling and
statistics who can help you design your survey so it will be as
reflective of community opinion as possible.
Let us know what the KZYX staff and Board think of your idea after you
propose it.
But I don't think it will stop the fighting, there are some people who
like to fight and insist on their point of view and radio seems to
attract them. This fight has been going on since the station went on the
air; similar ones have been going on at KPFA for 65 years.
Diane
ann brown wrote:
> Could be random people on the phone…but could also be random canvassing…like all those folks outside Safeway and Harvest collecting signatures for this or that or raising money for schools, etc.
>
> I do not know about anyone else, but I feel such a degree of tiredness from all the fighting that I would happily volunteer a day to canvass public opinion about the station.
> Let's pick a day in the Fall…call it KZYX day…get everybody's input in on one day, surveys returned, canvasser's results in, whatever outreach programs we come up with…perhaps a call-in show hosted by Norman…(let the outreach ideas begin)…really any action that will allow the station to go forward with creativity and good business sense, with appropriate confidence in its community support; with clear guidelines for its development and accountability…in other words…lets get to work and stop the ceaseless fighting.
>
> Thanks
>
>
>
>
>
>
> On May 18, 2014, at 7:09 PM, Diane Paget <dpaget at mcn.org> wrote:
>
> Tim says that "the schedule currently includes 83 hours/week of
> syndicated programming, of which 32.5 hrs/wk come from NPR; and 85
> hrs/wk of locally-produced content. So, just over 50% of the airtime is
> in fact "community" radio, just under 50% is "canned". Less than half
> the syndicated programming is NPR, the rest includes things like
> Democracy Now! and other popular programs."
>
> But, when we dig deeper and try to clarify what we are talking about,
> how much of the total programming is local and how much is syndicated
> isn't really the issue, because we are not talking about music
> programming. At least I'm not, and I doubt that most of the others in
> this discussion (and those who agree with us) are either. This is really
> a discussion about public affairs and news programming. Do you have the
> stats for that Tim?
>
> All the hours of NPR news are fine with me -- sometimes I listen,
> sometimes I don't. Referring to people who want more local good local
> public affairs programming as NPR haters is a red herring. Yes, there
> are people who have advocated for not having any NPR, but most of us
> understand that KZYX serves a lot of different needs and tastes, and
> needs to have a bit of a bunch of different kinds of programming.
>
> What we used to have, and what I miss and want back is well produced
> local news, more alternative news sources (Free Speech Radio News no
> longer exists as an audio broadcast -- but it exemplified what I want
> -- voices from the global grass roots) and good interviews with local
> people -- Supervisors, County officials, ag people, all kinds of local
> people.
>
> I like Ann's suggestion of surveying the community to see how people
> feel. But for the stats to be meaningful it would have to survey random
> people on the phone. If you do as she suggests and just put surveys out
> for people to take and complete, you will only get responses from people
> who care a lot about the issue and/or people who like to take surveys.
> Doing a meaningful survey would be costly in either volunteer time or
> money.
>
> Doug, thanks for the clear explanation about the PAC proposal.
>
> Diane
>
>
>
> ann brown wrote:
>
>> I am so happy to hear the discussion going forward with such clearly
>> analyzed issues.
>>
>> So…as Tim wrote…" It would appear the "hardcore NPR fans" are
>> satisfied with less than 20% of the schedule, but the "community
>> radio" fans are not satisfied with their 50%. I wonder why that is.
>> I also wonder if there is any consensus about what proportions would
>> be appropriate."
>>
>> I wonder if this is true.
>>
>> Let's conducte a grassroots poll of our listening community. Lets ask
>> what people individually want. Let's male it a true campaign.
>> Announce it everywhere…the Advocate/Beacon/AVA/ KZYX/fliers/etc.
>> What do YOU want? Make a clear time frame for responding. Follow up
>> the poll with some solid statistics and analysis by a team of
>> bipartisan members and then published a report.
>>
>> What are the numbers behind the "Hardcore NPR fans?"
>> What are the numbers behind the "Community Radio Fans."
>> Does either group's interests reflect the statistics that Tim put
>> forward?
>> Are they content with their current percentages?
>>
>> I think this would go a long way in helping to structure and plan the
>> stations programming.
>>
>> Am more that wiling to volunteer to help this happen.
>>
>> Very interested in hearing other people's views.
>>
>> Let's poll, publicize the results, analyze the returns and MEET our
>> members where they actually live.
>>
>> I even have a suggestion for a campaign slogan…
>>
>> "Let's Not Fight…Let's Program!"
>>
>> All the best to all the best,
>>
>> Ann
>>
>>
>>
>> On May 18, 2014, at 4:46 PM, Tim Bray <tbray at wildblue.net
>> <mailto:tbray at wildblue.net>> wrote:
>>
>> The schedule currently includes 83 hours/week of syndicated
>> programming, of which 32.5 hrs/wk come from NPR; and 85 hrs/wk of
>> locally-produced content. So, just over 50% of the airtime is in fact
>> "community" radio, just under 50% is "canned". Less than half the
>> syndicated programming is NPR, the rest includes things like Democracy
>> Now! and other popular programs.
>>
>>
>> I don't agree that the NPR audience can be labeled a "silent majority"
>> - every Pledge Drive we hear from many people that NPR is among the
>> things they like about the station. They just aren't as strident as
>> the NPR-haters. When there is locally-produced programming they
>> dislike, instead of agitating for its removal, most of them simply
>> switch off the radio. That's certainly what I do, and many of the
>> people who talk to me about station matters do as well. But for
>> whatever reason, many NPR-haters aren't satisfied with that, and want
>> it taken off the air - and don't seem to care about the wishes of the
>> other half of our audience who prefer it. Why is that?
>>
>> The numbers show a shift of 9.5 hours/wk from local to syndicated
>> since 2009; that's about 6% of the broadcast schedule (168 hrs/wk
>> since we went to a 24/7 broadcast, which I think happened in 2007).
>> Does that really constitute "severely reduced?"
>>
>> The bottom line for me is, KZYX has a diverse audience and some
>> fraction will be dissatisfied with the content at any given time in
>> the schedule. It's impossible to please everyone. Most of our
>> audience understands and accepts this - the price of diversity is not
>> always getting your own way.
>>
>> We had a PAC at one point and I attended one or two meetings. The
>> committee members seemed to get bogged down over criteria and process
>> for evaluation, and personality conflicts hampered their efforts.
>> It's enormously difficult to find people who have the time and
>> enthusiasm to devote to program review, have no personal agendas to
>> advance, and can work through disagreements with others.
>>
>> Tim
>>
>>
>>
>> On 5/18/2014 8:23 AM, doug mckenty wrote:
>>
>>> Tim,
>>> I am glad that you have been enlightened as to this issue as it has
>>> been central for me for some time. As the host of Open Lines, I have
>>> heard this complaint for years. That KZYX is going too NPR, too
>>> pre-recorded, not enough locally produced material etc. The surveys
>>> the CAB has put out for years have showed at least 50% of the
>>> listening audience want to hear more "community" radio and even
>>> surveys of our own membership (whom theoretically like the current
>>> programming) show that only about half of them are hardcore NPR fans
>>> and the other half would still like to hear less canned material and
>>> more locally produced content.
>>>
>>> Nonetheless, over the last ten years KZYX has severely reduced this
>>> type of content. Because the programming decision making process is
>>> not transparent, nobody but staff knows who has applied for what kind
>>> of shows. I have spoken in the past with many who applied for a
>>> program but were never contacted afterwards (over the years I have
>>> personally witnessed this about six or seven times and suspect that
>>> there are others out there). Also, our community currently has no
>>> ability to affect programming decisions at KZYX so while these
>>> complaints and surveys have shown us that more "community" radio
>>> would be beneficial to the station, the communities ideas have no way
>>> to translate into actual programing changes at KZYX.
>>>
>>> This is why I have been advocating for the impementation of the
>>> current board policy that created the Programming Advisory Committee.
>>> It would solve both these problems.
>>>
>>> It is my belief, after hosting Open Lines, being on the board of
>>> directors, and analyzing what survey material is available, that KZYX
>>> would have between 4000-.5000 members if the current operational
>>> philosophy focused on the "community" aspect of our station rather
>>> than its "public" aspect.
>>>
>>> Staff has been pretty adamant that the public radio formula will (and
>>> has?) saved the station. Their feeling is the vast majority of
>>> Mendocino County residents rely on NPR for their daily informational
>>> needs and this silent but large majority will (and has?) fork up the
>>> money required. They feel so strongly that this approach is working
>>> that they have decided implementation of the PAC is unnecessary.
>>>
>>> One more thing, this top down management style in which the program
>>> director decides all the programming is typical of "public" radio
>>> stations. These stations typically have some local news, NPR and
>>> some jazz or classical music in the interim. "Community" radio
>>> stations very often have a committee, such as the PAC, that at least
>>> reviews all volunteer programs each year, and is responsible for the
>>> assessment of applications for new programs. This ensures the
>>> transparency of the process as well as establishing some protocols
>>> requiring diversity and ensuring that the station is truly open to
>>> "all points of view." It also prevents one person from inadvertently
>>> promoting their own perspectives over the needs of the community.
>>>
>>> Though I feel that there are only about 2300 really diehard fans of
>>> public radio in this County (ie the number of members KZYX has
>>> maintained for the last 10 years) and question the decision to
>>> promote it over the production of more local content, there is little
>>> I can do to promote a change except advocate for the PAC.
>>>
>>> This has been my central issue for the last twelve months. I
>>> apologize for not being more clear earlier. The multiple side issues
>>> and drama are having a real negative impact on my ability to clearly
>>> state what I believe needs to be done to get the station up to the
>>> 4000 member mark.
>>>
>>> Thanks to you all for participating with this list. After over four
>>> months of having this communication tool, I am beginning to feel that
>>> we have occasionally cut through the BS and disinformation and are
>>> beginning to discover the central issues and what our legitimate
>>> disagreements about those issues are.
>>>
>>> Good communication is the key. Most of the changes I have been
>>> advocating, such as a move toward more "community" radio, are pretty
>>> common sense, in my opinion, once all the information is revealed.
>>> Why any attempt to make common sense change creates so much drama
>>> and contraversy is beyond me, and I really hope we can move past this
>>> communication breakdown and start getting some real work done.
>>>
>>> Doug
>>>
>>>
>>>
>>>
>>> On Fri, May 16, 2014 at 8:46 PM, Tim Bray <tbray at wildblue.net
>>> <mailto:tbray at wildblue.net>> wrote:
>>>
>>> This is a valid point. There has been some replacement; my
>>> research indicates a net shift from local to syndicated of 5.5
>>> hours/week of public-affairs programming and 4 hrs/wk of music
>>> programming since 2009. I don't think this was a management
>>> goal, so much as a series of ad-hoc decisions when situations
>>> arose. Diane is undoubtedly correct that it has much to do with
>>> the relative burden on staff of syndicated vs. local production.
>>>
>>> Training and supervision of programmers - old and new - is
>>> something I have been requesting more of for years. We got some
>>> excellent pledge-drive training back in 2007, which made an
>>> immediate and noticeable improvement. Vance Crowe and I held
>>> some workshops the following year, but since then we've had the
>>> financial crisis and lost 4 full-time staff members, so
>>> programmer training (which takes a lot of time and effort) hasn't
>>> been a priority. Rich has been training people when new
>>> equipment is installed and whenever individuals have specific
>>> questions, but it's a huge burden on him to try to improve the
>>> skills of 100+ programmers while keeping the equipment
>>> operating. Mary seems to have her hands full just managing all
>>> those people and plugging holes in the schedule when someone
>>> takes a vacation.
>>>
>>> I think it would be helpful for anyone who shares Diane's
>>> concerns about local vs. syndication, and the value of training
>>> programmers, to write letters expressing their concerns to
>>> station management and the Board. It would be especially helpful
>>> if this were done in a non-confrontational way, without accusing
>>> staff of malfeasance etc. Simply make known your desire for more
>>> local programming and better training for programmers.
>>>
>>> This is the kind of change I am wholeheartedly in favor of:
>>> improving the quality of our product, especially of the parts we
>>> produce locally. It's not easily done, in part because people
>>> get pricklish when you ask them to improve - they often take that
>>> to mean you think they aren't quite good enough already. Some
>>> programmers have no desire to improve or do anything differently
>>> than they are already doing. Change is always resisted.
>>>
>>> It's also quite difficult to find and develop talented local
>>> programmers who will make the commitment to a regular radio
>>> shift. In that regard, I think it is remarkable that we have so
>>> many, given our population and demographics. From conversations
>>> with station staff, I can say they are always looking for new
>>> programmers and are frustrated by how difficult the search is.
>>>
>>> All the best,
>>> Tim
>>> --
>>> Oak & Thorn <http://oakandthorn.wordpress.com/>
>>> Facebook: Oak and Thorn
>>>
>>> On 5/16/2014 5:48 PM, Diane Paget wrote:
>>>
>>>> I would rather address the larger problem of the replacement of local
>>>> programming (due both to censorship and to the fact that it is easier to
>>>> slip a CD into the machine than to train and supervise new programmers)
>>>> with national programming and the deterioration of the quality of what I
>>>> can hear on KZYX.
>>>>
>>>>
>>>>
>>>
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>>>
>>>
>> --
>> Oak & Thorn <http://oakandthorn.wordpress.com/>
>> Facebook: Oak and Thorn
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