[CRNMC] California Triple Divide INFO

[Shannon Biggs]

HI all, 

I received this from our friends at Marcellus Shale Protest in PA. They are
looking to do showings around our lovely state. If you are interested,
please contact Melissa directly.
Best, Shannon 
---------- Forwarded message ----------
From: Melissa A. Troutman <melissa at publicherald.org>
Date: Wed, Jul 9, 2014 at 5:57 PM
Subject: California Triple Divide INFO
To: Briget <brigetshields at gmail.com>


Thanks for passing this on!
_____________________________
Dear Californians,

The National Triple Divide Tour is coming to California! We (Public Herald
<http://publicherald.org> ) like you to be a part by becoming a co-host for
screenings in southern CA between August 23-28th (we're thinking San Diego,
Bakersfield, Santa Barbara?) and central/northern California between Aug.
30th - Sept. 10 (Monterey, S.Fran, Sacramento). We are open to suggestions
for other locations, and need to confirm venues and dates as soon as
possible. We provide press releases, posters and even have copy & paste
tweets!

There will also be a private screening (tentatively Aug. 26th) in Hollywood
with Mark Ruffalo, who co-narrated the film, and invited guests that
co-hosts will be able to attend. Our screenings are free to the public but
we sometimes suggest donations at the door.

Triple Divide is an investigation of fracking in Pennsylvania focused
primarily on water impacts and waste streams, but also on environmental and
human rights. The filmmakers, journalists Melissa Troutman and Joshua
Pribanic, are touring the film across the U.S.A. thanks to the INNovation
Fund & Knight Foundation:
http://www.publicherald.org/archives/19280/tripledivide/. They'll cross the
country in over 10,000 miles using zero gasoline and emitting zero
greenhouse gas in a Tesla Model S.

We recently appeared on The Daily Show:
http://thedailyshow.cc.com/videos/w5j292/the-benefits-of-fracking

& HuffPost LIVE: 
http://live.huffingtonpost.com/r/archive/segment/53b3383cfe34443051000186

Co-hosting involves:

1) Helping to secure (free) venues such as theaters, community centers,
auditoriums, schools, libraries, churches (we may consider splitting costs
for venues with a rental fee; we travel with projection and audio equipment)

2) Forwarding and posting promotional materials once booked - we will
prepare fliers, posters, radio spots, and press materials for you to use

3) Print posters or fliers to distribute in and around venues

4) $40 co-host buy-in PER VENUE for Public Exhibition License (i.e. 4 hosts
= $10 each)

This is a great opportunity to put your issues and campaigns in front of
audiences we pull in, and we encourage a panelist from local organizations
join us on stage for discussion afterward.

We want to maintain the journalistic integrity of Triple Divide, which we
made to be a common ground for people on different sides of the issue to
talk about the real impacts from fracking. Hence, we ask that co-hosts
please refrain from calling the film ³anti-fracking² - if your group¹s
position is against fracking, that¹s perfectly fine.  However, Triple Divide
is not an ³anti-fracking² film - it is an investigation of shale gas
extraction from cradle-to-grave. We¹re touring the film as an educational
opportunity for any and all residents to get the truth about fracking in
front of a wider audience.

A press kit is also attached with more details about the directors,
investigation, etc. Below is a checklist we will use to help carry out
promotions. There are poster and flyer templates on our Screenings Checklist
online as well: http://tripledividefilm.org/screenings/checklist/.

You can watch the film using a promo code at the following link:
https://vimeo.com/ondemand/tripledivide
>> * code: tripledivide_watersentinels ‹ enter the code by clicking 'buy' or
>> 'rent' and then click on 'Have a discount code?' If you have trouble
>> streaming in HD try downloading a version of the film.
Please let me know if you'd like to host with us in California!

Sincerely,

Melissa Troutman
Managing Editor & Program Director | PublicHerald.org
<http://publicherald.org/>
Co-director, #TripleDivide <http://tripledividefilm.org/>
p: 724.388.0464 <tel:724.388.0464>
t: @melissat22 <https://twitter.com/melissat22>


Triple Divide Promotions Checklist

Week 1:  (45 - 90 mins)
Find volunteers:
>
> Recruit volunteers to help promote your event. Assign volunteers to complete
future tasks. 
> Create a task list for outreach (press releases, phone calls, radio, Letters
to the Editor, canvassing flyers, etc.) FYI: Google Drive is nice for organizing
and collaboration. 

Create a Facebook Event: Here is an example.
>
> Your event needs a ³location² and we typically use Facebook and then ³share²
or link to it from other places online.
> For now, please use Triple Divide photos for the event header, etc. Later
(week 2) we¹ll have a flyer/poster you can use as a header on your event page.
Changing the header image refreshes the event in your fans¹ feeds! (Good FB tip:
http://www.entrepreneur.com/article/227590)
> IMPORTANT: for anyone who doesn¹t know this already, you can invite ALL of
your FB friends to an event at the same time using a special code! Here¹s how
(make sure you use Firefox as a browser for this) - Go here:
https://www.facebook.com/selectallfriendsmozilla - click on the image in the
header for step-by-step instructions.

Member Announcement (copy & paste):

> If you like, copy and paste this announcement: ³We¹re proud to be a co-host
for the National Tour of acclaimed investigative documentary Triple Divide. Come
learn about the ŒPredrill Scandal¹ and ŒPressure Bulb¹ as we dive into the
details of how impacts from fracking affect our water and communities and what
we can do. Join us on August&hellipat the&hellip.²
> Other details you may like to add (also quotes for Facebook - week 2):

> Solutions/Alternatives: ³The filmmakers will join us in a Tesla Model S, which
> they¹re driving across without using a single drop of gasoline. See the Tesla
> and the film on June&hellip²
>>> Synopsis: ³Triple Divide attempts to answer the question, ³How are state
>>> regulations and industry handling impacts from fracking?² It reveals how
>>> water contamination is being covered up by the industry and the state,
>>> essentially rewriting the history of water quality in Pennsylvania to
>>> support fracking. Meanwhile, state regulators are using compliance as a
>>> means of regulating without enforcing the law, abandoning the public in the
>>> wake of shale gas development.²
>>> 
>>> Birthplace of Rivers: ³Triple Divide¹s title represents one of only four
>>> Triple Continental Divides in North America, a birthplace of three rivers
>>> that reach separate parts of the continent and provide drinking water to
>>> millions of Americans, signaling to the audience that everything, and
>>> everyone, is downstream from shale gas extraction.²
>>> 
>>> The Hulk: ³Actor Mark Ruffalo co-narrates this 18-month cradle-to-grave
>>> investigation by Public Herald, an investigative news nonprofit co-founded
>>> by journalists Joshua Pribanic and Melissa Troutman. Triple Divide features
>>> never before seen interviews with industry giants and advocates, exclusive
>>> reports with impacted
>>> landowners, uncovered state documents, and expert testimonies.²
>>> 
>>> Website: ³For video clips and more info visit TripleDivideFilm.org
>>> <http://tripledividefilm.org/> .²

Week 2:
Begin Promotions: 
> * We will send you all promo materials, including posters, flyers, social
> network material, :15 and :30 second radio spots, photos, and a release for
> the event. 

Engage volunteers to send press materials to your media contacts.
> * Share videos from the film from https://vimeo.com/63886844 or YouTube on
> your social media sites.
> * 
> * Send some Tweets! Here are samples - just add your info:
>> * #TripleDivide unearths #fracking scandals in PA's #Marcellus | Watch June
>> #, 7pm Church Theatre, Cityname, WV  | @PublicHerald @YourHandle
>> * Co-hosting ³Bombshell² investigative film #TripleDivide w/ @PublicHerald &
>> @PartnerName June # at Church Theatre (ADD link to FB event or calendar)
>> #fracking 
>> * Hosting #TripleDivide filmmakers & their @TeslaMotors EV for nat¹l
>> #TripleDivide tour. Join us June # for film, discussion, and more (ADD link
>> to FB event or calendar) #fracking #WV
>> * We will be screening #TripleDivide June 6 7pm, Church Theatre. Join us for
>> "the best movie on #fracking to date" (ADD link to event)
Use the list of details under Member Announcement, Week 1 to pull fun
details for Facebook, Google+ and other network posts.
> * Add a photo! Feel free to use any of our photos on Flickr:
> http://www.flickr.com/photos/29184238@N06/sets/72157632806240125/
> * Also see our Photo Albums on Facebook and share images from there:
> https://www.facebook.com/TripleDivide/photos_stream?ref=hl
Submit screening fee:
> * Public Herald will send out an invoice for the screening license ($40) to
> the lead contact for each screening.
Week 3:
> * Alert social networks, email groups, and the general community about recent
> news related to #fracking through social and local media & why Triple Divide
> is a must see film! (Twitter, Facebook, Letters-to-the-editor).
> * 
> * Continue promotions for each scheduled screening...



-- 
http://www.friendsoftheharmed.com/


"Life is what happens to you while you're busy making other plans."
John Lennon

Please consider a tax deductible contribution to Shalefield Stories.  We are
devoted to helping the harmed who have been abandoned by the industry and
our government. Visit http://thomasmertoncenter.org/donate/ to make a tax
deductible donation.
 Also Marcellus Protest, the first grassroots organization in Pittsburgh
which helped get the first city wide BAN on Fracking in the world.
Marcellusprotest.org.


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