<div dir="ltr"><br><br><div class="gmail_quote gmail_quote_container"><div dir="ltr" class="gmail_attr">---------- Forwarded message ---------<br>From: <strong class="gmail_sendername" dir="auto">Valerie L. Hulsey</strong> <span dir="auto"><<a href="mailto:mailservice@dacdb.net">mailservice@dacdb.net</a>></span><br>Date: Thu, Oct 8, 2026 at 8:29 AM<br>Subject: “You Belong Here” Social Media Membership Initiative"<br>To: <<a href="mailto:jghopper@gmail.com">jghopper@gmail.com</a>><br></div><br><br>
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<p>To: District 5130 Club Presidents & Secretaries PLEASE FORWARD TO YOUR CLUB MEMBERSHIP CHAIR</p>
<p>CC: AG’s, Paul O’Rear</p>
<p>From: DG Jeff Kolin/DMC Renee McKenna</p>
<p>I am excited to tell you about a new membership initiative called “You Belong Here” (“YBH”) in which District 5130 is investing time and treasure this year. It will be a game changer in developing new Rotary membership leads in your community, but only if clubs take implementation seriously; I know the more you learn about it, the more you will see the great potential it has to boost membership. There will be a 30-60 minute Zoom training session held on <b>October 26 </b>and again on <b>November 9</b> at 6:00 pm, and I would like each club commit to having two officers attend one or the other training, preferably club Presidents and Membership Chairs. </p>
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<p>Here is the Zoom link for both sessions: <a href="https://us04web.zoom.us/j/8402878491" rel="nofollow noopener noreferrer" target="_blank">https://us04web.zoom.us/j/8402878491</a></p>
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<p>If you haven’t heard of YBH, the basic structure was developed over the last two years by Rotary techies in the SF South Bay. They created one-minute, Rotary inspirational/educational videos with the tag line “You Belong Here”; a click invitation to watch is sent geographically to users of Facebook, Instagram, YouTube and Google who are targeted based on age and key words used in their social media posts such as “volunteer”, “philanthropy”, “community service”, “leadership” and “management”. After watching a video, prospects are invited by clicking an “I’d Like to Know More” button to access an online Information Sheet including Name, Email, Phone, Volunteer History and Service Interests, and “Submit” to send to the YBH project team, which then distributes the leads to District Membership committees. Our district will distribute these leads to individuals in each club, based on the prospect’s location, to act on. </p>
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<p>Earlier this year, in a 10-week trial run, YBH reached 450,000 viewers of which 550 people who wanted to know more submitted a completed Information Sheet. Actual results of conversion of prospective leads to new members is spotty as a club education and lead accountability system had not yet been developed; these are two areas that District 5130 is taking a lead on creating this year. On October 26 and November 9 we will explain how clubs might prepare for receipt of leads, suggested scripts, answers to “I’ve got a live one, what do I do now?”, etc. and District follow up to ensure that leads are being directed to clubs that are effectively working them.</p>
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<p><u>Why will this be effective</u>? Leads to prospects who have gone to the trouble of watching a Rotary video and then asking for more information, providing contact information and listing their volunteer experience and service desires are as warm a lead as one can get. And, the cost per lead (mainly charges by social media platforms to sift posts for target words) is much less than what other informational meeting-style membership events typically cost. Back of the envelope calculations indicate that 5130 could receive 274 of these leads in the next run, scheduled to take place from February to May, 2027. </p>
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<p>You Belong Here will be a success for clubs who invest time and energy in using it to grow their membership. The first step is hearing about the details at the training session, and planning for how you will handle all the high quality leads that begin coming your way! </p>
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<p><b><i>Paul O'Rear</i></b></p>
<p><i><a rel="nofollow noopener noreferrer">(707) 953-7475</a></i></p>
<p><i><a href="mailto:porear@shorelinecommercialfunding.com" rel="nofollow noopener noreferrer" target="_blank">porear@shorelinecommercialfunding.com</a></i></p>
<p><i>CA BRE #01905391</i></p>
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</div><div><br clear="all"></div><div><br></div><span class="gmail_signature_prefix">-- </span><br><div dir="ltr" class="gmail_signature" data-smartmail="gmail_signature"> GO A's<br>Gary "Hoop" Hopper</div></div>