<html><head></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><a href="http://www.motherjones.com/environment/2013/11/dr-bronners-soap-gmo-labeling-washington">http://www.motherjones.com/environment/2013/11/dr-bronners-soap-gmo-labeling-washington</a><br>
<span class="Apple-style-span" style="font-family: Verdana, Tahoma, Arial, Helvetica, 'Bitstream Vera Sans', sans-serif; font-size: 14px; line-height: 27px; "><div id="content-header" style="padding-top: 1.2em; "><h1 class="title" style="font-size: 2.66em; line-height: 1em; margin-top: 0px; margin-bottom: 0.2em; margin-right: 0px; margin-left: 0px; font-weight: normal; ">How Dr. Bronner's Got All Lathered Up About GMOs</h1></div><div id="content-area" class="clear-block" style="display: block; "><div id="node-238211" class="node node-type-article node-type-article-full"><div class="node-inner clear-block" style="display: block; "><div class="content clear-block" style="display: block; font-family: Verdana, Tahoma, Arial, Helvetica, 'Bitstream Vera Sans', sans-serif; line-height: 2em; "><div id="node-header" class="clear-block" style="display: block; "><div id="node-header-data" class="node-header-data-primary" style="overflow-x: hidden; overflow-y: hidden; padding-bottom: 0.6em; "><h3 class="dek" style="font-size: 1em; line-height: 1.5em; margin-top: 0px; margin-bottom: 0px; font-family: Georgia, 'Times New Roman', 'Bitstream Vera Serif', serif; font-style: italic; color: rgb(94, 113, 133); padding-bottom: 0.3em; margin-right: 0px; margin-left: 0px; ">Best known for tingly soaps with wacky labels, the company has become one of the biggest players in the battle over labeling genetically modified ingredients.</h3><div><br></div><div><br></div></div></div></div></div></div></div></span><span class="Apple-style-span" style="font-family: Verdana, Tahoma, Arial, Helvetica, 'Bitstream Vera Sans', sans-serif; font-size: 15px; line-height: 27px; "><div style="margin-top: 0.8em; margin-right: 0px; margin-bottom: 0.8em; margin-left: 0px; ">It's midmorning at the hive of cheap buildings that serves as the global HQ of <a href="http://www.drbronner.com/" target="_blank" style="color: rgb(0, 0, 0); text-decoration: none; border-bottom-width: 1px; border-bottom-style: dotted; border-bottom-color: rgb(0, 0, 0); ">Dr. Bronner's Magic Soaps</a>, and, as usual, David Bronner isn't working on anything to do with soap. Sure, his phone is ringing off the hook with business calls and a rep from Trader Joe's is visiting tomorrow, but the 40-year-old CEO—who looks like a 6-foot-5 raver version of Captain Jack Sparrow—could care less. A Burning Man amulet dangles on a hemp necklace over his tie-dye shirt as he leans in toward his computer screen, staring at what really matters to him: the latest internal poll results for <a href="http://yeson522.com/" target="_blank" style="color: rgb(0, 0, 0); text-decoration: none; border-bottom-width: 1px; border-bottom-style: dotted; border-bottom-color: rgb(0, 0, 0); ">Washington Initiative 522</a>, a ballot measure that would require the labeling of foods containing genetically modified organisms.</div><div style="margin-top: 0.8em; margin-right: 0px; margin-bottom: 0.8em; margin-left: 0px; ">The initiative, which Washingtonians will vote on tomorrow, is one of the costliest in state history: Its proponents have spent a little more than $7 million, while their opponents in biotech and agribusiness have poured in $22 million.<a href="http://www.motherjones.com/environment/2013/11/dr-bronners-soap-gmo-labeling-washington#correction" style="color: rgb(0, 0, 0); text-decoration: none; border-bottom-width: 1px; border-bottom-style: dotted; border-bottom-color: rgb(0, 0, 0); ">*</a> Dr. Bronner's has donated a whopping <a href="http://votersedge.org/washington/ballot-measures/2013/november/i-522/funding?jurisdictions=28%2C26%2C28-upper-wa&city=Redmond&state=WA&utm_source=VE-WA-GMO%20Labeling&utm_campaign=VE-WA-I522&utm_medium=email" target="_blank" style="color: rgb(0, 0, 0); text-decoration: none; border-bottom-width: 1px; border-bottom-style: dotted; border-bottom-color: rgb(0, 0, 0); ">$1.8 million</a> to the Yes on 522 campaign. (That's on top of<a href="http://votersedge.org/california/ballot-measures/2012/november/prop-37#.UnQ_a3EkdxU" target="_blank" style="color: rgb(0, 0, 0); text-decoration: none; border-bottom-width: 1px; border-bottom-style: dotted; border-bottom-color: rgb(0, 0, 0); ">$620,000</a> it gave in support of a <a href="http://www.motherjones.com/environment/2012/10/california-prop-37-monsanto-gmo-labeling" target="_blank" style="color: rgb(0, 0, 0); text-decoration: none; border-bottom-width: 1px; border-bottom-style: dotted; border-bottom-color: rgb(0, 0, 0); ">similar California ballot measure</a> last year.) At stake, Bronner says, is consumers' right to decide what they put in their bodies. "If we don't win the right to label and enable people to choose non-GMO, then everything is going to be GMO."</div></span><span class="Apple-style-span" style="font-family: Verdana, Tahoma, Arial, Helvetica, 'Bitstream Vera Sans', sans-serif; font-size: 14px; line-height: 27px; "><div class="clear-block" style="display: block; "><div class="node node-type-article node-type-article-full"><div class="node-inner clear-block" style="display: block; "><div class="content clear-block" style="display: block; font-family: Verdana, Tahoma, Arial, Helvetica, 'Bitstream Vera Sans', sans-serif; line-height: 2em; "><div class="clear-block" style="display: block; "><div class="node-header-data-primary" style="overflow-x: hidden; overflow-y: hidden; padding-bottom: 0.6em; "><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family: Georgia, 'Times New Roman', 'Bitstream Vera Serif', serif; font-size: 0.917em; line-height: 1.4em; font-style: italic; color: rgb(94, 113, 133); float: left; padding-bottom: 0px; ">—By <a href="http://www.motherjones.com/authors/josh-harkinson" rel="author" style="color: rgb(0, 0, 0); text-decoration: none; border-bottom-width: initial; border-bottom-style: none; border-bottom-color: initial; font-weight: bold; font-style: italic; border-top-style: none; border-right-style: none; border-left-style: none; border-width: initial; border-color: initial; ">Josh Harkinson</a></div><div id="dateline" style="font-family: Georgia, 'Times New Roman', 'Bitstream Vera Serif', serif; color: rgb(94, 113, 133); font-size: 0.917em; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 3px; line-height: 1.4em; float: left; padding-bottom: 0px; ">| Mon Nov. 4, 2013 3:00 AM PST</div></div><div class="hdr-tools" style="clear: both; float: left; "><div class="comment-tool comment-bar nonteaser-comment-bar" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; 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