<html><body><div style="color:#000; background-color:#fff; font-family:tahoma, new york, times, serif;font-size:14pt"><div><span>Friends and "investors": Sell your Monsanto stock now. Sell Dow and Dupont while your at it. </span></div><div style="color: rgb(0, 0, 0); font-size: 19px; font-family: tahoma, 'new york', times, serif; background-color: transparent; font-style: normal; "><span><br></span></div><div style="color: rgb(0, 0, 0); font-size: 19px; font-family: tahoma, 'new york', times, serif; background-color: transparent; font-style: normal; "><span>I hope this is the beginning of the end for GMO in our food.</span></div><div style="color: rgb(0, 0, 0); font-size: 19px; font-family: tahoma, 'new york', times, serif; background-color: transparent; font-style: normal; "><span><br></span></div><div style="color: rgb(0, 0, 0); font-size: 19px; font-family: tahoma, 'new york', times, serif; background-color: transparent; font-style:
normal; "><span>b</span></div><div> </div><div style="font-size: 14pt; font-family: tahoma, 'new york', times, serif; "><div style="font-size: 12pt; font-family: 'times new roman', 'new york', times, serif; "><div dir="ltr"> </div> <br>
<div id="yiv1118884565"><div><div style="margin:0.0px 0.0px 13.0px 0.0px;font:18.0px Verdana;"><span style="letter-spacing:0.0px;"><b>Whole Foods announces mandatory GMO labeling by 2018; here's how it happened </b><font class="yiv1118884565Apple-style-span" size="3">(from Annie W.)</font></span></div><div style="margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font:normal normal normal 14px/normal Verdana;"><span style="letter-spacing:0.0px;">by Mike Adams, the Health Ranger, NaturalNews Editor </span></div><div style="margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font:normal normal normal 14px/normal Verdana;min-height:17px;"><span style="letter-spacing:0.0px;"></span><br></div><div style="margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font:normal normal normal 14px/normal Verdana;"><span style="letter-spacing:0.0px;">(NaturalNews) In a huge victory for the alternative media and
grassroots activism, Whole Foods announced on Friday that it would require GMO labels on all products by 2018. (<a rel="nofollow" target="_blank" href="http://www.streetinsider.com/Corporate+News/Whole+Foods+%28WFM%29+Plans+to+Label+All+Products+Disclosing+GMOs+by+FY18/8169795.html"><span style="font:14.0px Verdana;text-decoration:underline;letter-spacing:0.0px;">Click here for the press release.</span></a>) This announcement deals a significant blow to Monsanto, DuPont and all the GMO pushers who openly admit that they want consumers to remain ignorant about what they're eating.</span></div><div style="margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font:normal normal normal 14px/normal Verdana;min-height:17px;"><span style="letter-spacing:0.0px;"></span><br></div><div style="margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font:normal normal normal 14px/normal Verdana;"><span style="letter-spacing:0.0px;">It's a
brilliant move for Whole Foods, given that by 2018, anyone who wants to be certain whether they are avoiding GMOs will gladly choose to do all their shopping at Whole Foods. After all, if Albertson's (for example) doesn't require GMO labeling while Whole Foods does, in which store would you rather shop? Whole Foods!</span></div><div style="margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font:normal normal normal 14px/normal Verdana;min-height:17px;"><span style="letter-spacing:0.0px;"></span><br></div><div style="margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font:normal normal normal 14px/normal Verdana;"><span style="letter-spacing:0.0px;">But the real story here is everything that led up to this. The turning point in all this was, in my opinion, the 2012 release of the <a rel="nofollow" target="_blank" href="http://tv.naturalnews.com/v.asp?v=484FC93C887B206A895A116C0A3469E3"><span style="font:14.0px
Verdana;text-decoration:underline;letter-spacing:0.0px;">Organic Spies video</span></a> in which Whole Foods employees were caught on camera <b>lying to customers about GMOs</b>.</span></div><div style="margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font:normal normal normal 14px/normal Verdana;min-height:17px;"><span style="letter-spacing:0.0px;"></span><br></div><div style="margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font:normal normal normal 14px/normal Verdana;"><span style="text-decoration:underline;letter-spacing:0.0px;"><a rel="nofollow" target="_blank" href="http://www.naturalnews.com/">Natural News</a></span><span style="letter-spacing:0.0px;"> broke this story and was instrumental in getting the video posted on our free speech protected video service <a target="_blank" href="http://TV.naturalnews.com/">TV.naturalnews.com</a>, a public location which could not be easily banned by Whole Foods. YouTube, by
comparison, routinely bans videos that blow the whistle on dishonest corporate behavior, but TV.naturalnews.com hosts whistleblowing videos and has so far resisted all attempts to have those videos banned or removed. (We even host most of the Jesse Ventura Conspiracy Theory series, including the "memory-holed" FEMA camp episode that has disappeared everywhere else.)</span></div><div style="margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font:normal normal normal 14px/normal Verdana;min-height:17px;"><span style="letter-spacing:0.0px;"></span><br></div><div style="margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font:normal normal normal 14px/normal Verdana;"><span style="letter-spacing:0.0px;">This Organic Spies video proved to be hugely embarrassing to Whole Foods, causing an uproar across the 'net and causing many customers to start shopping elsewhere such as <a rel="nofollow" target="_blank"
href="http://www.gpdb.com/nn"><span style="font:14.0px Verdana;text-decoration:underline;letter-spacing:0.0px;">Green PolkaDot Box</span></a>, which avoids carrying any products containing GMOs.</span></div><div style="margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font:normal normal normal 14px/normal Verdana;min-height:17px;"><span style="letter-spacing:0.0px;"></span><br></div><div style="margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font:normal normal normal 14px/normal Verdana;"><span style="letter-spacing:0.0px;">Following the Organic Spies video, InfoWars reporters Aaron Dykes and Melissa Melton launched a <a rel="nofollow" target="_blank" href="http://tv.naturalnews.com/v.asp?v=A6D9F56EC3D67EB38801CCAACE10D645"><span style="font:14.0px Verdana;text-decoration:underline;letter-spacing:0.0px;">breakthrough video investigation</span></a> that exposed the "big Whole Foods lie" of claiming "Nothing artificial,
ever" on the side of their stores while secretly selling unlabeled GMOs in their stores. We also documented the <a rel="nofollow" target="_blank" href="http://www.naturalnews.com/037467_Whole_Foods_marketing_fraud_GMO.html"><span style="font:14.0px Verdana;text-decoration:underline;letter-spacing:0.0px;">"Nothing artificial, ever" fraud</span></a> here on Natural News. GMOs are, of course, "artificial." They are engineered by man, not created by nature. In this video, Whole Foods was caught in yet another blatant, embarrassing lie.</span></div><div style="margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font:normal normal normal 14px/normal Verdana;min-height:17px;"><span style="letter-spacing:0.0px;"></span><br></div><div style="margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font:normal normal normal 14px/normal Verdana;"><span style="letter-spacing:0.0px;">The Prop 37 campaign was also in full swing during all this,
and <a rel="nofollow" target="_blank" href="http://www.naturalnews.com/Whole_Foods.html"><span style="font:14.0px Verdana;text-decoration:underline;letter-spacing:0.0px;">Whole Foods</span></a> refused to contribute a single dollar to the California ballot measure. After being confronted and publicly shamed, a Whole Foods executive did quietly contribute $25,000, but only after being called out for failing to support the campaign.</span></div><div style="margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font:normal normal normal 14px/normal Verdana;min-height:17px;"><span style="letter-spacing:0.0px;"></span><br></div><div style="margin:0.0px 0.0px 13.0px 0.0px;font:14.0px Verdana;"><span style="letter-spacing:0.0px;"><b>Alternative media holds Whole Foods' feet to the fire</b></span></div><div style="margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font:normal normal normal 14px/normal Verdana;"><span
style="letter-spacing:0.0px;">Add all this up and you get the impression that Whole Foods was actively opposed to GMO labeling. And it was the <b>alternative media</b> that was holding Whole Foods' feet to the fire. While the mainstream media refused to even touch the issue (because mainstream media is nothing more than a dumbed-down, cartoon-level disinfo broadcast for morons and sheeple), the alternative media plowed full steam ahead. Natural News, InfoWars, Mercola, the Organic Consumers Association, the Institute for Responsible Technology and many other organizations kept hammering the issue, and tens of millions of grassroots activists made their voices heard in a resounding way.</span></div><div style="margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font:normal normal normal 14px/normal Verdana;min-height:17px;"><span style="letter-spacing:0.0px;"></span><br></div><div
style="margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font:normal normal normal 14px/normal Verdana;"><span style="letter-spacing:0.0px;">Through various back channels, Whole Foods got the message loud and clear that there was no way they were going to be able to stop this. The alternative media can't be easily bought off because the key people who run the alternative media aren't in it for money (unlike the mainstream media).</span></div><div style="margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font:normal normal normal 14px/normal Verdana;min-height:17px;"><span style="letter-spacing:0.0px;"></span><br></div><div style="margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font:normal normal normal 14px/normal Verdana;"><span style="letter-spacing:0.0px;">If Whole Foods didn't get fully behind the mandatory labeling of GMOs, it was going to find itself in a runaway confidence crisis. After all, if
health-conscious customers can't trust Whole Foods to be transparent with them about what's really in their foods, there's not much of a reason to shop at Whole Foods, is there?</span></div><div style="margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font:normal normal normal 14px/normal Verdana;min-height:17px;"><span style="letter-spacing:0.0px;"></span><br></div><div style="margin:0.0px 0.0px 13.0px 0.0px;font:14.0px Verdana;"><span style="letter-spacing:0.0px;"><b>Whole Foods capitulates and decides to require labeling</b></span></div><div style="margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font:normal normal normal 14px/normal Verdana;"><span style="letter-spacing:0.0px;">Sometime between November 2012 and March 2013, Whole Foods executives made a decision to finally get behind GMO labeling. They announced that all the foods they carry would need to be labeled with GMO content by 2018. As <a rel="nofollow"
target="_blank" href="http://www.streetinsider.com/Corporate+News/Whole+Foods+%28WFM%29+Plans+to+Label+All+Products+Disclosing+GMOs+by+FY18/8169795.html"><span style="font:14.0px Verdana;text-decoration:underline;letter-spacing:0.0px;">StreetInsider.com</span></a> reports:</span></div><div style="margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font:normal normal normal 14px/normal Verdana;min-height:17px;"><span style="letter-spacing:0.0px;"></span><br></div><div style="margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font:normal normal normal 14px/normal Verdana;"><span style="letter-spacing:0.0px;"><i>Whole Foods Market announced... that, by 2018, all products in its U.S. and Canadian stores must be labeled to indicate whether they contain genetically modified organisms (GMOs). It is the first national grocery chain to set a deadline for full GMO transparency.</i></span></div><div
style="margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font:normal normal normal 14px/normal Verdana;min-height:17px;"><span style="letter-spacing:0.0px;"></span><br></div><div style="margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font:normal normal normal 14px/normal Verdana;"><span style="letter-spacing:0.0px;">On the surface, this was immediately heralded as a highly ethical leadership decision by the market leader in health <a rel="nofollow" target="_blank" href="http://www.naturalnews.com/food.html"><span style="font:14.0px Verdana;text-decoration:underline;letter-spacing:0.0px;">food</span></a> retailing, but behind the scenes an entirely different equation was being calculated. Whole Foods CEO John Mackey never makes a decision unless it's in his financial interest to do so, and as his history of <a rel="nofollow" target="_blank"
href="http://www.naturalnews.com/037467_Whole_Foods_marketing_fraud_GMO.html"><span style="font:14.0px Verdana;text-decoration:underline;letter-spacing:0.0px;">false-identity Wild Oats blogging</span></a> shows, he's not beyond engaging in wild deceptions in order to make more money for himself and his investors.</span></div><div style="margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font:normal normal normal 14px/normal Verdana;min-height:17px;"><span style="letter-spacing:0.0px;"></span><br></div><div style="margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font:normal normal normal 14px/normal Verdana;"><span style="letter-spacing:0.0px;">Ultimately, Mackey and the Whole Foods executives realized what I've been trying to tell them for months: That if they didn't get behind <a rel="nofollow" target="_blank" href="http://www.naturalnews.com/GMO_labeling.html"><span style="font:14.0px
Verdana;text-decoration:underline;letter-spacing:0.0px;">GMO labeling</span></a>, they were going to lose everything. Promoting GMO labeling isn't simple a choice of ethics for Whole Foods, it's a <b>matter of economic survival</b>.</span></div><div style="margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font:normal normal normal 14px/normal Verdana;min-height:17px;"><span style="letter-spacing:0.0px;"></span><br></div></div></div><br><br> </div> </div> </div></body></html>