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<TITLE>Re: [CRNMC] Butte County and Fundraising example</TITLE>
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<FONT FACE="Calibri, Verdana, Helvetica, Arial"><SPAN STYLE='font-size:11pt'>Agreed Lanny, Hi Mendocino friends, <BR>
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I have cc’d our membership director here for additional advice. <BR>
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Several things I’d do differently than what the Butte folks did for their Indiegogo site. I believe the budget $40K was too high for the group they had to mail to, it discourages folks who want to give money to feel that even if THEY give, the campaign can’t make their goal, or that their $25 is such a drop in the bucket. <BR>
This appeal was way before their lawsuit, it was just for their campaign, and didn’t specify well how the money would be used. I think if they did another one specifically for their legal expenses, it would work better because it also seems URGENT to give to that, so here’s what I would suggest in terms of what CRNMC could do differently. <BR>
Crowd-funding sites work best for funding specific projects or campaigns, and do not work well for general fundraising, people need to see the urgency, feel connected.<BR>
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<B>What is crowdraising? </B>It’s when you invite your friends and supporters to reach out to <I>their</I> contacts and spread the message, raising money on your behalf. - See more at: <a href="http://www.npengage.com/peer-to-peer-fundraising/crowdsource-fundraising-tips/#sthash.sSXOT4Uw.dpuf">http://www.npengage.com/peer-to-peer-fundraising/crowdsource-fundraising-tips/#sthash.sSXOT4Uw.dpuf</a> Many of these sites will also allow individuals to set up fundraising pages on behalf of charities they want to support, and others will allow your non-profit to set up a master page for your campaign and then allow your supporters to set up tangential pages that they can use to get their friends and colleagues to donate a portion of the goal of your master campaign.<BR>
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<B>Which one should we use? </B> I‘m suggesting Idiegogo. IT can be used for non-nonprofits, its easy, popular well trafficked and rates highly. You can chose another. <BR>
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<B>Some information to get started? <BR>
</B>First, set a realistic goal, knowing that most folks are going to give smaller donations, and don’t want to feel like a drop in the bucket. Folks need to know what they are giving to specifically. If you have a $5,000 goal, you want to say what specifically you will use it for (We need $5,000 for X,Y,Z) its important to be clear so folks aren;t just dumping money “to support the general cause”. What will $100 buy...25 lawn signs? That’s an awesome way to get folks to visualize what their dollars will buy. <BR>
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<B>Make it personal. </B>Also, some prizes for donation amounts can be helpful and inspire new gifts. They did do this on the Butte County page, but I think again, something in the smaller range, as clearly they didn’;t have $100-$5,000 donors to give those rewards to. I’d rather get Aunt Betty’s prize winning carmels, or a harvest basket from Jamie’s farm, then an overnight or something for a $500 gift, if you have ideas about that. ALWAYS thank folks for their donations, and if possible, announce it on their FB pages, in a way that lets THEIR friends know they did this great thing, and to get others to do it to. <BR>
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<B>Then craft the message</B> I can help with this. <BR>
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<B>Below are some tips from the experts: <BR>
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</SPAN><SPAN STYLE='font-size:12pt'><B>Email Signatures</B> <</SPAN><SPAN STYLE='font-size:10.5pt'><a href="http://www.npengage.com/wp-content/uploads/2012/05/img4.jpg">http://www.npengage.com/wp-content/uploads/2012/05/img4.jpg</a>> Email signatures allow your fundraisers to tell their story every time they send an email. If you notice, at the bottom of my email there is information that happens automatically (or when I want it to). Adding this to your emails can be a huge help. <BR>
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<B>Badges: </B> created by our partners Charity Dynamics <<a href="http://www.charitydynamics.com">http://www.charitydynamics.com</a>> and Zuri Group <<a href="http://www.zurigroup.com">http://www.zurigroup.com</a>> , display the participant’s fundraising goal and the amount they have raised to date, along with a prominent call to donate.This method helps any crowdsource fundraiser display a high level of enthusiasm and dedication to the cause. With more and more volunteer solicitors competing for donated dollars, helping your fundraisers stand out serves them in meaningful ways.<BR>
- See more at: <a href="http://www.npengage.com/peer-to-peer-fundraising/crowdsource-fundraising-tips/#sthash.sSXOT4Uw.dpuf">http://www.npengage.com/peer-to-peer-fundraising/crowdsource-fundraising-tips/#sthash.sSXOT4Uw.dpuf</a><BR>
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</SPAN><FONT SIZE="5"><SPAN STYLE='font-size:18pt'><B>Tips for Making the Most from Your Crowd-Fundraising Campaign<BR>
</B></SPAN></FONT><B><FONT SIZE="1"><SPAN STYLE='font-size:8pt'><a href="http://www.thefundraisingauthority.com/internet-fundraising/crowd-funding-your-non-profit/">http://www.thefundraisingauthority.com/internet-fundraising/crowd-funding-your-non-profit/</a><BR>
</SPAN></FONT></B><SPAN STYLE='font-size:10.5pt'>In order to maximize revenue from your crowd-funding campaign, be sure your non-profit does the following three things:<BR>
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<B>#1 – Create a Compelling Page<BR>
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The best way to get new donors to support your cause through crowd-funding sites is by creating an emotional, compelling fundraising page. Use pictures and videos where possible, tell an amazing story, and explain to people exactly how much you need and what the money will be used for.<BR>
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<B>#2 – Start With Your Own Network<BR>
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It’s imperative to launch your online fundraising effort by reaching out to your own network. Tell everyone you know about your campaign – including your donors, supporters, staff, volunteers, board, etc. Ask them to e-mail out the campaign to everyone they know, and to ask their entire network to donate to the cause. You won’t get donations from others on a crowd-funding site until you have a good amount of traction from your own network showing that you are serious.<BR>
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<B>#3 – Publicize the Effort<BR>
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You also want to publicize your crowd-funding campaign as much as possible. Put it on the front page of your website. Link to it on your Facebook page, through Twitter, etc. Try to get your local media involved by suggesting story angles. Take every opportunity to spread the word and get people talking about your project.<BR>
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</SPAN><FONT SIZE="2"><SPAN STYLE='font-size:10pt'>-- <BR>
</SPAN></FONT><SPAN STYLE='font-size:10.5pt'> Shannon Biggs<BR>
Director, Community Rights program<BR>
Global Exchange<BR>
415.575.5540<BR>
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<B>Welcome to Frackland</B>: </SPAN><FONT COLOR="#0000FF"><FONT SIZE="1"><SPAN STYLE='font-size:7.5pt'><a href="http://www.opendemocracy.net/transformation/shannon-biggs/welcome-to-frackland-does-river-have-right-not-to-be-polluted">http://www.opendemocracy.net/transformation/shannon-biggs/welcome-to-frackland-does-river-have-right-not-to-be-polluted</a><BR>
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</SPAN></FONT></FONT><SPAN STYLE='font-size:10.5pt'><B>Twitter:</B> <FONT COLOR="#0000FF">ShannonKBiggs<BR>
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On 6/24/14 11:02 PM, "Lanny Cotler" <<a href="lcotler@gmail.com">lcotler@gmail.com</a>> wrote:<BR>
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</SPAN></FONT><BLOCKQUOTE><FONT FACE="Calibri, Verdana, Helvetica, Arial"><SPAN STYLE='font-size:11pt'>Shannon, and all...<BR>
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I just checked out Butte County's crowdfunding campaign. While I thought it was great, it is falling far short of their goal. And they have only three days left in the campaign.<BR>
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What could they have done better--to make the campaign more effective? Their video was wonderful!<BR>
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Lanny<BR>
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On Jun 24, 2014, at 4:28 PM, Shannon Biggs <<a href="shannon@globalexchange.org">shannon@globalexchange.org</a>> wrote:<BR>
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</SPAN></FONT><BLOCKQUOTE><FONT FACE="Calibri, Verdana, Helvetica, Arial"><SPAN STYLE='font-size:11pt'>Butte County and Fundraising example <BR>
Hi Robin and all, <BR>
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So I know many of you are aware of the Butte ban issue, but in case not, here is information on their petition, which is currently kicked off the November ballot, making Mendocino (fingers crossed) one of 3 counties on the ballot for November. ;-) <BR>
I know that Robin is looking at how to do fundraisers, this is a great example of a community using online fundraising via Indigogo. Very easy to do. Let me know if you need more help on this, happy to walk through it together. <BR>
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Blessings, Shannon <BR>
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<BR>
------ Forwarded Message<BR>
<B>From: </B>Sarah Craig <<a href="sarahcraig815@gmail.com">sarahcraig815@gmail.com</a> <x-msg:<a href="//398/sarahcraig815@gmail.com">//398/sarahcraig815@gmail.com</a>> ><BR>
<B>Reply-To: </B><<a href="sarahcraig815@gmail.com">sarahcraig815@gmail.com</a> <x-msg:<a href="//398/sarahcraig815@gmail.com">//398/sarahcraig815@gmail.com</a>> ><BR>
<B>Date: </B>Tue, 24 Jun 2014 16:09:54 -0700<BR>
<B>To: </B>"<a href="CAfrackattack@cafrack.org">CAfrackattack@cafrack.org</a> <x-msg:<a href="//398/CAfrackattack@cafrack.org">//398/CAfrackattack@cafrack.org</a>> " <<a href="cafrackattack@cafrack.org">cafrackattack@cafrack.org</a> <x-msg:<a href="//398/cafrackattack@cafrack.org">//398/cafrackattack@cafrack.org</a>> >, <<a href="CAF_Members@googlegroups.com">CAF_Members@googlegroups.com</a> <x-msg:<a href="//398/CAF_Members@googlegroups.com">//398/CAF_Members@googlegroups.com</a>> ><BR>
<B>Subject: </B>[CAF_Members] Frack Free Butte County fights dirty energy money<BR>
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</SPAN></FONT><SPAN STYLE='font-size:11pt'><FONT FACE="Arial">Dear Friends,<BR>
</FONT><FONT FACE="Calibri, Verdana, Helvetica, Arial"><BR>
</FONT></SPAN><FONT SIZE="2"><FONT FACE="Arial"><SPAN STYLE='font-size:10pt'> <BR>
</SPAN></FONT></FONT><FONT FACE="Arial"><SPAN STYLE='font-size:11pt'>On June 1st the all-volunteer group, Frack-Free Butte County</SPAN><FONT SIZE="2"><SPAN STYLE='font-size:10pt'> <<a href="http://frackfreebuttecounty.org/">http://frackfreebuttecounty.org/</a>> ,</SPAN></FONT><SPAN STYLE='font-size:11pt'> successfully raised the 10,000 signatures needed to secure a citizen initiative to ban fracking on the ballot this November.<BR>
</SPAN></FONT><SPAN STYLE='font-size:11pt'><FONT FACE="Calibri, Verdana, Helvetica, Arial"><BR>
</FONT></SPAN><FONT SIZE="2"><FONT FACE="Arial"><SPAN STYLE='font-size:10pt'> <BR>
</SPAN></FONT></FONT><FONT FACE="Arial"><SPAN STYLE='font-size:11pt'>Last week</SPAN><FONT SIZE="2"><SPAN STYLE='font-size:10pt'> <<a href="http://www.chicoer.com/News/Local/ci_25998257/Antifracking-initative-hits-roadblock-with-challenge">http://www.chicoer.com/News/Local/ci_25998257/Antifracking-initative-hits-roadblock-with-challenge</a>> </SPAN></FONT><SPAN STYLE='font-size:11pt'>, a law-firm hired by Californians for a Safe, Secure Energy Future – a group funded by the oil & gas industry – challenged their petition on the superficial grounds that certain sentences were not in bold-font and the word "enacts" was used instead of "ordained" and their initiative was rejected.<BR>
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</FONT></SPAN><FONT SIZE="2"><FONT FACE="Arial"><SPAN STYLE='font-size:10pt'> <BR>
</SPAN></FONT></FONT><FONT FACE="Calibri, Verdana, Helvetica, Arial"><SPAN STYLE='font-size:11pt'><BR>
</SPAN></FONT><SPAN STYLE='font-size:11pt'><FONT FACE="Arial">They have <B>FOUR days left of their Indiegogo campaign <<a href="https://www.indiegogo.com/projects/frack-free-butte-county">https://www.indiegogo.com/projects/frack-free-butte-county</a>> </B>, so please donate as soon as you can. Let’s send a strong message that we will not let the will of the people go unheard!<BR>
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</FONT><FONT FACE="Calibri, Verdana, Helvetica, Arial"><BR>
</FONT><FONT FACE="Arial"><B>This is the classic example of the will of the people being crushed by the money of the fossil-fuel industry, and they are determined to put their initiative back on the ballot! </B>However, this will cost thousands of dollars to hire an attorney and counter the onslaught of oil industry money pouring into Butte County and they need a strong coalition of people like you to donate to their campaign.<BR>
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<B>Please visit their Indiegogo campaign here <<a href="https://www.indiegogo.com/projects/frack-free-butte-county">https://www.indiegogo.com/projects/frack-free-butte-county</a>> and donate to their fight against Big Oil & Gas!</B> And please forward this email to at least 5-10 of your friends, family, and allies to spread the word.<BR>
</FONT></SPAN><FONT FACE="Arial"><FONT SIZE="2"><SPAN STYLE='font-size:10pt'> <BR>
</SPAN></FONT><SPAN STYLE='font-size:11pt'>Thanks so much,<BR>
</SPAN></FONT><SPAN STYLE='font-size:11pt'><FONT FACE="Calibri, Verdana, Helvetica, Arial"><BR>
</FONT><FONT FACE="Arial">The Frack-Free Butte County Campaign<BR>
</FONT><FONT FACE="Calibri, Verdana, Helvetica, Arial"><BR>
</FONT><FONT FACE="Arial"> <BR>
</FONT><FONT FACE="Calibri, Verdana, Helvetica, Arial"><BR>
</FONT><FONT FACE="Arial">P.S. Please spread this message far and wide across your social networks! Here is a tweet to get started!<BR>
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Dirty energy money blocks a fracking ban in Butte County: DONATE and SHARE if you agree that the fossil-fuel industry has gone too far. <B>igg.me/at/frackfree <<a href="http://igg.me/at/frackfree">http://igg.me/at/frackfree</a>> <<a href="http://igg.me/at/frackfree">http://igg.me/at/frackfree</a>> <BR>
</B></FONT></SPAN></BLOCKQUOTE></BLOCKQUOTE>
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